Rob graduated from York University in Economics and Politics and spent a year in radio before moving into PR. He set up his own media PR business working with ITV, Granada, Channel Four and Endemol. In 2001 he joined McCann Erickson as PR Director and in 2008 Rob joined Staniforth, part of the TBWA group, as UK Managing Director.
Rob blogs for The Huffington Post and 'PR Media Blog'. He is the author of 'Public Relations and the Social Web' (2009) and has written chapters for 'Public Relations Cases: International Perspectives' (2010) 'Public Relations: A Managerial Perspective' (2011) and 'Share This: The Social Media Handbook for PR Professionals' (2012).