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The Road to Audacity: Being Adventurous in Life and Work Hardcover – 16 Sep 2003

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 256 pages
  • Publisher: Palgrave Macmillan; 2003 edition (16 Sept. 2003)
  • Language: English
  • ISBN-10: 1403906173
  • ISBN-13: 978-1403906175
  • Product Dimensions: 15.2 x 1.1 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 898,455 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


'Great reading for anyone who wants to make a success of their career and their life.' - Keith Clark, The Bookseller

'In a world of increasing uncertainty, the 'audacity factor' is what makes the difference between caution and action.' - The Times

About the Author

STEPHEN CARTER is a leading expert on leadership in modern organizations and is Managing Director of Apter International, an internationally renowned business focussed on organisational development. His clients have included HSBC Holdings plc, Saudi British Bank, Mothercare, South African Breweries and Boots. His area of expertise is the development of senior managers and teams through a variety of approaches and he has worked extensively in the UK, Hong Kong, Malaysia, Thailand, Australia, Romania, Greece and the US. He is formerly Head of Management Development at the Chartered Management Institute and author of several business books.

JEREMY KOURDI is a freelance writer and business consultant, and has worked extensively in Europe, Africa and the Middle East. He is the author of eight business books and many articles. Until August 2001 he was Senior Vice President with the Economist Group, and continues to do consultancy work with them. Other clients include Apter International, IMD in Lausanne and Strathclyde University Graduate Business School.

Customer Reviews

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Top Customer Reviews

Format: Hardcover Verified Purchase
I bought this book solely on the basis of a BA Inflight Business Magazine short review and for once have hit 100% lucky.
The book centres its message around a management theory I have never encountered called "reverse theory" which has slowly been building a following over the last 20 years as more empirical research proves the value and changes in attitude it can bring about in how people address management issues.
The chapter outlining the core theory while inevitably dense reading is critical to understanding all the other messages and thoughts in the book. However, having spent some time grasping the concepts, the book becomes a revelation of "new" thinking. It essentially shows how moving between the extremes of four different identified zones of feelings, can lead to you being more aware of eight emotions and mindsets and could then apply each of them at different points on projects in challenging and becoming truly audacious in how you do your work and achieve more satisfying life objectives.
The authors use a variety of concise case studies and real life examples (including their own personal experiences of a "dead" organisation that underwent dramatic change while they worked there) with an analysis of why mountain climbers do what they do; how HSBC and South African Breweries became global players from very regional beginnings and the Eden Project in Cornwall, plus in the process debunk a number of myths notably the "great business leader" syndrome and that a lot of "risk management" is instead more correctly about "risk avoidance".
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Most Helpful Customer Reviews on (beta) 1.0 out of 5 stars 1 review
1.0 out of 5 stars Boring 2 Feb. 2014
By Amazing Grace - Published on
Format: Hardcover Verified Purchase
For such a lively title and such a lively topic - AUDACITY - this was an incredibly bor-ing read. I tried several times, hoping I could really get to the core of what makes some people audacious and what keeps others from taking on such a trait. But too much background on the research used and too few real nuggets kept my attention span at bay.
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