While taking a similar approach to the author's previous classic Riding the Waves of Culture, this book doesn't take off in the same way. The first part is spent reviewing management tools that might be linked to innovation and creativity, and the second part analyses sets of data to identify dimensions and trends in innovation.
The author mixes academic rigour with interesting stories to lighten the text, but while these worked in the previous book, it falls flat here. The first part is peppered with references to Fawlty Towers to highlight elements of the dimensions and dilemmas that are later described. A humorous approach, but it doesn't really work.
The second part is based on the author's experience in interviews to understand cross-cultural differences. The approach is academic and rigorous, but the conclusions are hard to decipher. There is a final chapter that is titled "Creating a Culture of Innovation in Practice", which could be expected to form a short practical summary. While short, there is little practical help in developing innovation within an organisation.