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Riding the Waves of Culture: Understanding Diversity in Global Business Paperback – 23 Feb 2012

4.6 out of 5 stars 23 customer reviews

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  • Cultures and Organizations: Software of the Mind, Third Edition
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Product details

  • Paperback: 400 pages
  • Publisher: Nicholas Brealey International; 3 edition (23 Feb. 2012)
  • Language: English
  • ISBN-10: 1904838383
  • ISBN-13: 978-1904838388
  • Product Dimensions: 15.4 x 2.4 x 23.2 cm
  • Average Customer Review: 4.6 out of 5 stars 23 customer reviews
  • Amazon Bestsellers Rank: 219,836 in Books (See Top 100 in Books)
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Product description

Review

In the global marketplace, Riding the Waves of Culture is the guide to managing effectively in diverse countries and cultures. (Napier Collins, Global Business Network)

A must-read for all international/intercultural managers...a powerful pioneering work that has gained the respect of corporate leaders around the world. (David Wigglesworth, Sietar International)

Great work. This...book offers the roadmap to solve the dilemmas of cross-cultural management in the 21st century, not only for the West bust also for the East. (Dr. Jae Ho Park, Professor of Psychology, Yeungnam University, Korea)

Book Description

The definitive guide to cross-cultural management - updated to help you lead effectively during a time of unprecedented globalization. Now, the third edition takes you beyond cross-cultural awareness and issues to help you take strategic advantage of cultural differences in the business environment.

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