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The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company by [Robert Iger]

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Robert Iger

The Ride of a Lifetime: Lessons in Creative Leadership from 15 Years as CEO of the Walt Disney Company Kindle Edition

by Robert Iger (Author) Format: Kindle Edition

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'One of the best business books I've read in years.' BILL GATES
THE #1 NEW YORK TIMES BESTSELLER
A SUNDAY TIMES BOOK OF THE YEAR 2019
_____________________________

The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
Fairness. Treat people decently, with empathy, and be accessible to them.

'Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. This books shows you how that happened.' STEVEN SPIELBERG

Print length

261 pages
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English
Publisher

Transworld Digital
Publication date

23 Sept. 2019
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12776 KB
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From the Publisher


Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.	Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.	All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.	Treat people decently, with empathy, and be accessible to them.

Product description

Review

"I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. Bob Iger delivers, and then some! The Ride of a Lifetime is leadership gold--you won't forget the stories or the lessons."--Brené Brown, #1 New York Times bestselling author of Dare to Lead

"Nurturing creativity is less a skill than an art--especially at a company where the brand alone is synonymous with creativity. That's a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. This book shows you how that's happened."--Steven Spielberg

"People have been waiting years for Bob Iger to share his leadership secrets. Now he has, and they are utterly brilliant. The Ride of a Lifetime is not merely a memoir; it's a personal, all-access session with the wisest CEO you've ever met and a playbook for handling the key challenges of our age: how to drive change, leverage technology, build an enduring culture, and empower people. It's a rippingly good, revelatory read."--Daniel Coyle, New York Times bestselling author of The Culture Code --This text refers to an out of print or unavailable edition of this title.

About the Author

Robert Iger is the executive chairman of The Walt Disney Company and directs the company's creative endeavors. He served as CEO from 2005 to 2020. He previously was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group, managed the cable television properties, and guided the merger between Capital Cities/ABC, Inc., and The Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the company's international growth today. --This text refers to an out of print or unavailable edition of this title.

From the Inside Flap

The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger―think global―and turn Disney into a stronger brand in international markets. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. “The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.” --This text refers to an alternate kindle_edition edition.

From the Back Cover

The CEO of Disney, one of Time’s most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger―think global―and turn Disney into a stronger brand in international markets.

Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era.

In The Ride of a Lifetime, Robert Iger shares the lessons he’s learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including:

Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming.
Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity.
Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale.
Fairness. Treat people decently, with empathy, and be accessible to them.

This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology.

“The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”
--This text refers to an alternate kindle_edition edition.

Product details

ASIN ‏ : ‎ B07QX448KF
Publisher ‏ : ‎ Transworld Digital (23 Sept. 2019)
Language ‏ : ‎ English
File size ‏ : ‎ 12776 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 261 pages

Best Sellers Rank: 8,654 in Kindle Store (See Top 100 in Kindle Store)
- 6 in Film Industry
- 7 in Business Creativity Skills
- 9 in Business Biographies & Memoirs (Kindle Store)

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14,945 ratings

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Robert Iger

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Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group and cable television properties, and guided the merger between Capital Cities/ABC and the Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the company's international growth today.

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Peter hutchins

Great book !

Reviewed in the United Kingdom 🇬🇧 on 18 December 2022

Verified Purchase

Perfect for Disney fans knowing how the business mind works in Disney by one great CEO

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Owen Neligan

Just buy it. Incredible!

Reviewed in the United Kingdom 🇬🇧 on 31 July 2022

Verified Purchase

If you’re a fan of Disney, Marvel, Star Wars, or Pixar, or just interested in bus one’s leadership tips and principles from one of the modern greats, you will get huge value and entertainment out of this book.

It has the amazing blend of being entertaining, engaging and educational. I’ve given my copy away and bought 3 more! Highly highly highly recommend

Helpful

Mixture of business and excellent management advice

Reviewed in the United Kingdom 🇬🇧 on 28 October 2019

Verified Purchase

This is a must-read for anyone interested in business and management. Bob Iger has had a great career and been lucky enough to work in a very interesting industry even if the creative side of it really makes little sense.
Four great moves, Pixar, Lucasfilm, Marvel and 20th Century Fox - all of which looked overpriced at the time and (the first three) proved to be bargains. The jury is still out on the fourth. And doubtless that will turn out to be a bargain. He may regret however not going the extra mile to keep Sky. But then again he may not. I wouldn't bet against his judgement which has proved to be impeccable. Most businessmen like him make one big mistake in their lives, they regret terribly, but he does not appear to have made one.
There will never be another Hollywood executive as successful as him, mainly because the opportunities will not be available that has had had. And he managed to get on with Steve jobs - an achievement in itself.
One flaw - why is he calling the new Disney streaming business Disney+, the same name as another competitor and not a very inspiring name at that. Surely he can do better. Also Disney+ may turn out to be his big mistake. The gamble is not only in the start-up costs and reputation loss if it goes wrong but also the licencing and royalty income lost on the Disney product. Disney+ could be a colossal mistake. Personally I would have rode the bandwagon and auctioned off the Disney material for the inevitable fortune it would attract from all the other streaming services. And, surprisingly Iger has not recognized the one big streaming opportunity that seems open - sports. And Disney has a huge advantage owning ESPN.
And as good as Bob Iger is I am afraid Jeff Bezos is better. When Bob is gone one can see Amazon making a bid for Disney. But having said all that he is one of the greats of American business. Walt Disney would be very very proud.

3 people found this helpful

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greatbrit

Like Disney the ride is one that was inspiring to follow if maybe lacking depth

Reviewed in the United Kingdom 🇬🇧 on 6 June 2020

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Disney has always had a huge impact on entertainment but the rise to dominance and timely pivots made this a book I was really looking forward to reading.

It was pointed out to me despite promising this wasn’t an autobiography it felt and read almost like one with its chronological approach but it lacked the personal depth to truly explain what was going on at various stages and the true emotions, perhaps because of the political ambitions touched on at the end something was held back.

Stories are often most fascinating as a journey and in true Disney style this book was no different, a seemingly broken animation company to arguably the dominant entertainment player is indeed a ride worth reading about.

There appeared to be far more lessons articulated in the early part of the story for me, the latter became far more of a narrative of various acquisitions which whilst interesting in terms of the negotiations and fulfilling a what seems sound strategy felt rather matter of fact.

The tine of disappointment on finishing reading this book is what leads be to only give it 4 out of 5 stars I would say but still a great read for the insight into strategy building, being gutsy and particular the way Bob came together successfully with Steve Jobs and the emotion attached to that retelling alone was the greatest value I took away.

5 people found this helpful

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Allan Watton

insightful look into the internal workings of Disney - and an inspiring and humble leader

Reviewed in the United Kingdom 🇬🇧 on 3 February 2022

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insightful look into the internal workings of Disney - and an inspiring and humble leader. The fact that such a well-known individual has his own fears and doubts - and is prepared to share them - should be a good lesson to us all. A good book.

One person found this helpful

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Kindle Customer

Read for corporate M&A

Reviewed in the United Kingdom 🇬🇧 on 2 April 2022

Verified Purchase

Stellar read even if you aren’t in the creative industry. The book is great for those looking to get inspired by a turnaround, as Bob Igor stepped in after years of things going poorly at Disney. Ride of a Lifetime has excellent stories on large corporate dealmaking with Disney acquiring Pixar, Lucas Films, Marvel and 21st Century Fox. Great read for business executives looking for insights on inorganic growth.

Reviewed in the United Kingdom 🇬🇧 on 13 December 2021

Verified Purchase

Found this a very interesting and enjoyable read. A great behind the scenes look behind some of the biggest deals in the entertainment industry with some sound business/leadership advice.

Reviewed in the United Kingdom 🇬🇧 on 14 April 2020

Verified Purchase

I admit I only bought this book as I'm a massive fan of Disney and thought it might be a decent read to keep the boredom at bay; I wasn't sure how much I'd enjoy Bob Iger's life story or see much relevance in the leadership or business elements of it. I was pleasantly surprised however, and this book is one of the most inspirational and thought-provoking books I've read in a long time. Iger has written it in an enticing way that keeps you turning the pages even when you swear you'll be done reading at the end of this chapter! This book has relevance to life both in a professional way, as expected, but also in making people more self-aware in their personal lives too.
This book has made me want to be a better person, and continue to follow his advice. I might never be CEO of the Walt Disney Company, but I sure hope to be as good at resilience and leadership as Iger describes here!
Absolute 10/10 must read!!

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