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The Ride of a Lifetime: Doing Business the Orange County Choppers Way by [Teutul, Paul]
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The Ride of a Lifetime: Doing Business the Orange County Choppers Way Kindle Edition

4.2 out of 5 stars 28 customer reviews

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Length: 212 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Review

"The Ride of a Lifetime is a smart, tough–as–nails guide to business success that every entrepreneur should read." (International Lifestyle Magazine, 2009)

From the Inside Flap

If you think ripping down the highway on a badass custom chopper is the ultimate thrill ride, try running your own business. The same outlaw spirit that drives some people to strap on a helmet and hit the road drives other people to risk it all and build a business from the ground up. Bikers and entrepreneurs share at least one trait they do it their way, without compromise.

The Ride of a Lifetime takes you inside the head of Paul Teutul, Sr., and shows you how he runs the world′s most famous bike–building business, Orange County Choppers. This isn′t some Wall Street guy in a fancy suit and a $200 haircut telling you how to do business. This is full–throttle, hardcore business wisdom from a true hardworking entrepreneur.

Starting a business is about taking risks and believing in yourself. After working on bikes as a hobby for almost two decades, Paul Teutul, Sr., decided to take that risk and invested his retirement money to start OCC with his son Paulie. If you watch American Chopper, you know that the OCC team quickly became one of the world′s best bike fabricators. But if you′ve only watched the show, you don′t know the business values upon which Paul Teutul, Sr., built the business, the risks he took to get there, or how he manages the ups and downs of life as an entrepreneur.

The Ride of a Lifetime takes you beyond the television show to show you the real nuts and bolts of running a successful business. Paul Teutul, Sr., is loud, brash, and in your face. But he′s got the kind of real–world business insight you can′t get from a seminar or a business degree. So put on your boots and tighten up your chinstrap, because building a business isn′t some joyride. It takes hard work, then more hard work. It means taking punches and hitting back, doing it your way, and believing in what you′re doing every second of every day.

Do what you love. Work hard at it. And never give up. Running a business isn′t easy, but it IS The Ride of a Lifetime.


Product details

  • Format: Kindle Edition
  • File Size: 2435 KB
  • Print Length: 212 pages
  • Publisher: Wiley; 1 edition (13 May 2009)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B002AWX5X0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.2 out of 5 stars 28 customer reviews
  • Amazon Bestsellers Rank: #430,028 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

By Spider Monkey HALL OF FAMETOP 500 REVIEWER on 8 Oct. 2009
Format: Hardcover Verified Purchase
`The Ride of a Lifetime' is a book looking at the business philosophy of Paul Teutul Sr (of OCC fame) and whilst it touches on some aspects of his life and history it is in no way an autobiography. This is geared firmly towards the small businessman as a business book. Each chapter outlines certain principles Paul tried to live and work by and each is explained in a reasonable amount of detail. It does get quite repetitive at times, where he uses similar phrases throughout the book and the first few chapters stood out with the amount of times he states how successful he is! I guess you can't totally blame him for this considering the book is ghost written and maybe this should have been picked up in editing. It is amusing to read some of his principles if you know him from the TV show `American Chopper'. He constantly says in the book how humble he is and how he welcomes advice and criticism etc, but when you see him on TV you often see him doing the exact opposite and shouting down anyone with an opposing view or opinion. Maybe this is due to TV editing or maybe it is sugar coating his business ideals in the book but, whatever the reason, it makes for humorous reading at times. Some of the principles are also a bit dubious if you take them as gospel, for example he states never to have a partner. Whilst partnerships may not have worked for him, they most certainly have worked for a wide range of business' in the past and no doubt will do so in the future. It pays to be aware that this is just one mans take on how to run a business and though the principles may seem sound, they may not all be relevant for your business. There is a colour middle section with photos of the early OCC shop and various bikes they have built which adds an extra dimension to the text.Read more ›
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Format: Hardcover Verified Purchase
This is the sort of book that you'll read in a couple of days, you can't really put it down. It really does give another dimension and aspect to what we all know about the Teutils from the TV. It could have done with being a little longer/in depth but doubtless there will be some sort of sequel. Please be aware that it is mostly business orientated as you'd expect from the shows. Overall a good fun read.
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Format: Hardcover
When my boyfriend found that this book was coming out thats what he wanted for Christmas & with all the kids being quiet with there present I was hoping this would do the same job.

And with me having a quick look through this book it had lovely pictures and takes you back to the start of Paul Sr life.
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Format: Hardcover
I bought this book for my partner who is a big fan of the family and the programme. He loves the book. He has said it is a lot more formal then he thought it was going to be. It has kept him quiet and out of trouble for a while.
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Format: Hardcover Verified Purchase
after watching the series for many years and being disappointed with it coming to an end - the book gave me an insight into the paul senior that we did not really know - very good
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Format: Hardcover
This book was bought for by husbands xmas, it kept him quiet for a day or two. I have read the book myself. Must have if you like paul SR
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Format: Kindle Edition
i bought this for my husband as a gift and he read it but it was not what he was expecting but none the less it was a good book
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Format: Hardcover Verified Purchase
IT WAS QUITE A GOOD READ NOTHING SPECIAL STILL
A BIG FAN OF ORANGE CHOPPERS
THE MAN IS A SELF MOTIVATED HARD GRAFTER
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