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Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing: Perspectives on Identity, Image, Reputation and Corporate Branding Hardcover – 13 Mar 2003

4.5 out of 5 stars 2 customer reviews

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Product details

  • Hardcover: 384 pages
  • Publisher: Routledge; 1 edition (13 Mar. 2003)
  • Language: English
  • ISBN-10: 0415284201
  • ISBN-13: 978-0415284202
  • Product Dimensions: 1.9 x 17.8 x 24.8 cm
  • Average Customer Review: 4.5 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 8,064,991 in Books (See Top 100 in Books)
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Review

'Essential reading for all companies seeking to develop a more effective strategic identity in the marketplace.' - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA

“This book speaks cogently to scholars, teachers, and executives. Scholars will be helped by the substantial commentary on individual articles and the extensive references. Teachers will find the chapter introductions and discussion questions useful. Those in practice – in corporations, communication firms, and brand consultancies – will benefit from the volume’s orientation to their perspectives. All readers will welcome the breadth of the anthology, the module essays that analyze the multidimensional character of the field, and the future-oriented insights into what the authors call ‘corporate-level marketing’.”- John A. Quelch, Senior Associate Dean, International Development, Harvard Business School, USA


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on 19 July 2015
Format: Paperback|Verified Purchase
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on 13 February 2015
Format: Paperback|Verified Purchase
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Amazon.com: 5.0 out of 5 stars 1 reviews
2 people found this helpful.
5.0 out of 5 starsExcellent anthology with a good framework for corporate identity
on 26 March 2008 - Published on Amazon.com
Format: Paperback|Verified Purchase

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