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Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing by [Frick, Tim, Eyler-Werve, Kate]
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Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing 2nd , Kindle Edition

5.0 out of 5 stars 2 customer reviews

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Product description

About the Author

Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist.

Kate is a project manager with Mightybytes.  Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She’s the co-author of The Civic Apps Competition Handbook. 


Product details

  • Format: Kindle Edition
  • File Size: 17464 KB
  • Print Length: 266 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Focal Press; 2 edition (17 July 2014)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00LW27ALW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #1,456,353 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Paperback Verified Purchase
Great Book, brilliant for understanding and getting to grasp with good Web marketing practice.
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Format: Paperback Verified Purchase
Very interesting approach and content
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Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 5.0 out of 5 stars 4 reviews
4 of 5 people found the following review helpful
5.0 out of 5 stars this is a fantastic book for anyone who wants to maximize the effectiveness ... 29 Sept. 2014
By Ryan Honeyman - Published on Amazon.com
Format: Paperback Verified Purchase
Up until this month, my online marketing strategy for my consulting business was 1) create a website, and 2) tweet every so often. This may have covered the absolute bare minimum, but I wasn't seeing any return on the time and energy I spent. Then I read this book. It's clear that I wasn't seeing any ROI because I was inconsistent and had no strategy.

"Return on Engagement" taught me that digital marketing is a process, not a one-off event. I learned more about creating a consistent content strategy, making sense of SEO, the do's and don't of social media, and how to use data to measure success. The authors cover it all--from start to finish. In my humble opinion, this is a fantastic book for anyone who wants to maximize the effectiveness of their content marketing, avoid chasing the latest fads, and see a real return on their time and energy.
1 of 1 people found the following review helpful
5.0 out of 5 stars Every small business should have this book. 18 April 2015
By Artemesia - Published on Amazon.com
Format: Paperback Verified Purchase
This is a tremendously useful book with a lucid and practical advice for businesses looking to improve their use of social media. I particularly liked the discussion of metrics.
5.0 out of 5 stars Useful step by step instructions (and background info) on creating an online marketing plan 7 Mar. 2016
By Jesse Walker - Published on Amazon.com
Format: Paperback
I am a professional photographer, and you probably are too (it seems everyone is, these days). Trying to stand out and get noticed online is tough. And while I'm still not all that great at it, I'm a whole lot better than I used to be, thanks in part to this book. ROE is filled with useful information on what to do, and what not to do, when marketing yourself or a business online. Thing that I found particularly valuable: web site design. What to include to increase the rate at which people do what I want them to do (contact me about booking wedding photography, in my case). Also, managing social media, in something other than a haphazard approach. There are tips here about what to post, how often to post, and how to target your desired audience. There are plenty of case studies, which help illustrate how I can apply the principles to my situation. And good sections on measurement and metrics, to help figure out if your efforts are actually working. I guess what I appreciated the most was that this book helped me create and formulate an online marketing plan for my business, where I didn't have one before. It's definitely got me going in the right direction.

Note: I received a copy of this book in exchange for a review.
2 of 3 people found the following review helpful
5.0 out of 5 stars Excellent, helpful guidance on how to use the web and social media effectively. 18 Dec. 2014
By Geraldine Carter - Published on Amazon.com
Format: Paperback
This book is great. It covers what you need to know about SEO, social media, website considerations, usability, and provides great resources for where to find more. It provides helfpul guidance whether you're a one-woman operation, or a large company seeking to improve your online presence. I'll be pretty much using it to build out my website and social media marketing plan, and I feel pretty comfortable I'll be able to handle it, following the guidance set forth by the author. Thanks to the author for taking what can be a dizzying array of options and breaking it down into concrete choices of where to put (and not put) your time and energy.
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