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Retail Product Management: Buying and Merchandising Paperback – 19 Dec 2005

4.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 292 pages
  • Publisher: Routledge; 2 edition (19 Dec. 2005)
  • Language: English
  • ISBN-10: 0415327156
  • ISBN-13: 978-0415327152
  • Product Dimensions: 17 x 1.7 x 24.5 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 672,816 in Books (See Top 100 in Books)
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Review

'This text will be of great value to a wide range of retail courses... indeed, it is like having a series of guest speakers from industry explaining their role and responsibilities. Moreover, this text moves at a cracking pace which belies its importance and usefulness. This 'must-buy, essential reading', is eminently accessible.' - Journal of Fashion Marketing and Management

 

About the Author

Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.


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Format: Paperback Verified Purchase
Rosemary Varley has moved from working in retail to being a university lecturer. This book is mainly aimed at the undergraduate market and is suitable for students of retail. The aim is to provide an integrated look at all aspects of product management ranging from strategic planning to how products are dealt with a store level. As such, the book covers a lot of ground.

As an introductory text it is excellent, covering many different areas of retail - although products and how to manage them remain a central theme. It's more aimed at the academic market than for someone actually involved in retail. It is also fairly 'dry' to read, taking an fairly detached approach to explaining the different aspects of retail it covers. If you are looking for a 'broad brush' introduction to managing products in a retail chain, the book will give you a good grounding. (Just don't expect any light hearted anecdotes...)
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Format: Paperback Verified Purchase
I like the book and is a great use for my studies
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Amazon.com: 3.0 out of 5 stars 2 reviews
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3.0 out of 5 stars Text book review 18 Oct. 2012
By donpond - Published on Amazon.com
Format: Paperback Verified Purchase
The book was the exact one I ordered. Although not in the best of condition, I'm still able to use it for class. Thanks!
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