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Retail Product Management: Buying and Merchandising Paperback – 19 Dec 2005
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'This text will be of great value to a wide range of retail courses... indeed, it is like having a series of guest speakers from industry explaining their role and responsibilities. Moreover, this text moves at a cracking pace which belies its importance and usefulness. This 'must-buy, essential reading', is eminently accessible.' - Journal of Fashion Marketing and Management
About the Author
Rosemary Varley is a senior lecturer within the Department of Management and Marketing at the Huddersfield University Business School, where she teaches a wide range of retail management and marketing modules. Prior to her academic career, she worked in product management and buying in a variety of retail sectors.
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Top Customer Reviews
As an introductory text it is excellent, covering many different areas of retail - although products and how to manage them remain a central theme. It's more aimed at the academic market than for someone actually involved in retail. It is also fairly 'dry' to read, taking an fairly detached approach to explaining the different aspects of retail it covers. If you are looking for a 'broad brush' introduction to managing products in a retail chain, the book will give you a good grounding. (Just don't expect any light hearted anecdotes...)