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Retail Marketing (UK Higher Education Business Marketing) Paperback – 4 Jul 2002
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Top customer reviews
Internet and social media didn't exist back then, so you won't find any reference in it. I know that it's a book about retail marketing, but the promo on websites and socials are now a constant part of the marketing mix of every company.
Oh, and it's so funny to read "West Germany" in every list of European Countries.
On the bright side, it's very well written, easy to read and only a bit redundant.
And it's great that provides data on the UK/European market instead of the American Market like most of the books about retail marketing.
If the author would publish and updated version, I'd totally buy it.
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