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Restaurant Graphics Paperback – 14 May 2007


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Product details

  • Paperback: 176 pages
  • Publisher: Laurence King; 01 edition (14 May 2007)
  • Language: English
  • ISBN-10: 1856695085
  • ISBN-13: 978-1856695084
  • Product Dimensions: 24.1 x 2 x 29 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 2,393,991 in Books (See Top 100 in Books)
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Product description

Synopsis

The restaurant boom of the past two decades has both been a breeding-ground for and relied heavily on arresting graphic design. At the top end of the market a restaurant's menu, matchbooks, business cards, signage and napkins are as important to the brand and image as its interiors. Lower down the scale, where design budgets tend to be tighter, they become absolutely vital. When you don't have the money for endless revamps of your interior how else do you differentiate yourself in a crowded market? It's here that graphic design takes the strain, regularly setting the entire tone of a restaurant. This book celebrates the unsung heroes of restaurant graphics, and illustrates the best examples of their craft from around the world. Aimed at professional graphic designers, students, and restaurateurs seeking inspiration, it provides in-depth examples that show how restaurant graphic design is developing and hints at changes to come in the future.

About the Author

Grant Gibson is a journalist and critic who has contributed to a slew of newspapers and magazines including: the Guardian, Observer, New Statesman, Carlos, Crafts, and Intersection. A former deputy editor of FX, and editor of Blueprint, Grant is also a visiting tutor on the Graphic Design course at the University of the Arts, London.


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