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Restaurant Graphics Paperback – 14 May 2007
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The restaurant boom of the past two decades has both been a breeding-ground for and relied heavily on arresting graphic design. At the top end of the market a restaurant's menu, matchbooks, business cards, signage and napkins are as important to the brand and image as its interiors. Lower down the scale, where design budgets tend to be tighter, they become absolutely vital. When you don't have the money for endless revamps of your interior how else do you differentiate yourself in a crowded market? It's here that graphic design takes the strain, regularly setting the entire tone of a restaurant. This book celebrates the unsung heroes of restaurant graphics, and illustrates the best examples of their craft from around the world. Aimed at professional graphic designers, students, and restaurateurs seeking inspiration, it provides in-depth examples that show how restaurant graphic design is developing and hints at changes to come in the future.
About the Author
Grant Gibson is a journalist and critic who has contributed to a slew of newspapers and magazines including: the Guardian, Observer, New Statesman, Carlos, Crafts, and Intersection. A former deputy editor of FX, and editor of Blueprint, Grant is also a visiting tutor on the Graphic Design course at the University of the Arts, London.
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Most helpful customer reviews on Amazon.com
Amazon.com: 1 reviews
19 January 2009 - Published on Amazon.com
5 people found this helpful.
This book offered some great ideas for restaurant designs that were cutting edge and more interesting than most and the pictures were lovely. However, I bought it as a graphic designer and found it somewhat lacking in amount of graphics like menus, logos, etc. It had some but not enough for the size of the book. Overall, the book is great to have for ideas and inspiration.