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Research Methods for Business Students Paperback – 19 Apr 2012

4.6 out of 5 stars 45 customer reviews

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Product details

  • Paperback: 728 pages
  • Publisher: Financial Times/ Prentice Hall; 6 edition (19 April 2012)
  • Language: English
  • ISBN-10: 0273750755
  • ISBN-13: 978-0273750758
  • Product Dimensions: 19.6 x 2.6 x 26.5 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Bestsellers Rank: 73,915 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.

So, if you're thinking . . .

'How do I choose my topic?'

'I'm confused by all these different philosophies'

'I've got my data; what do I write first?'

. . . then, open this book to read:

  • Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
  • A glossary of clear definitions of over 400 research terms
  • Cases and examples of student projects and academic research to show you how it’s done
  • Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting

Don’t forget to visit www.pearsoned.co.uk/saunders where you can get online tutorials on research software, such as SPSS and NVivo, and can search the internet more efficiently and effectively with our Smarter Online Searching guide!

Start your project with confidence and complete it with success!

Mark Saunders is Professor of Business Research Methods at The School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former principal lecturers, Gloucestershire Business School, University of Gloucestershire.

About the Author

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.


Customer Reviews

4.6 out of 5 stars
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Top Customer Reviews

Format: Paperback Verified Purchase
I first used this book at the University of Southampton for a second-year undergraduate course in Business Research Methods. I found it to be an excellent guide for students, particularly those planning to do a final-year dissertation. I am currently using the sixth edition for a course on dissertation preparation and research methods for students taking an accounting MSc at Royal Holloway, University of London. The book is clear and comprehensive, and relevant for most students, whether they follow a quantitative or a qualitative approach. I would recommend it strongly.
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The book is one of the best books that I have read on research methods. It was written with the readers in mind. It is detailed and easy to understand. The seller is serious about its business. The book arrived on time and in perfect condition.
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This book has been a lifesaver for writing my Marketing dissertation over the past six months! Although some chapters took more reading than others (methodological philosophies are difficult anyway) everything was really well structured and straight forward. Definitely recommend this for any research project, i.e. dissertation. Textbooks are expensive but this one was worth every penny, as of course all the library copies were taken!
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I used this book to review ahead of writing my thesis. I used this consistently throughout the process, and could nit have completed without this book. TIP - start on chapter 14 as it gives a broad idea of how you should start with your research and begin the process. Book was in excellent condition and delivered in great time.
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You've probably been required to buy this as part of a course - so the fact its reviewed is of little value to you - but rest assured - it is a good book and very helpful.
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Elaborated and well explained content. Can also be used as a reference book by anyone who is interested to learn about research methods and techniques.
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Book was perfect quality and is very useful and descriptive.Exactly what I need for college!!!!! Would definitely recommend this book.
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This book is great for any business student writing a dissertation. It is a step by step guide to the process with lots of helpful hints and tips. When I was stuck for inpiration for a topic, this book helped me figure one out, and what each step of the project would be. Highly recommend it!
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