Research Methods for Business Students Paperback – 3 Dec 1999
Customers Who Bought This Item Also Bought
Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.
To get the free app, enter your mobile phone number.
From the Back Cover
Research Methods for Business Students
This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research.
The second edition has been written against a background of rapid change. The availability of powerful analysis software and the accessibility of the Internet provide more sophisticated means of accessing and analysing data, and also exciting new avenues for research. Furthermore, the body of knowledge on research methods has expanded since the first edition. This edition has therefore been fully updated to take account of these changes. Now in two-colour, this is a comprehensive, effective and accessible learning resource.
Features new to the second edition
· Focus on utilising new technologies
· Inclusion of relevant Internet addresses
· Advice on use of on-line surveys
· Worked examples and case studies have been updated
· Additional worked examples and diagrams
· Fully revised section on research strategies
Ideal for students taking a course in research methods or undertaking a piece of research, this book will also be a useful tool for managers researching a particular business problem.
Dr Mark N K Saunders, Head of HRM Research Centre
Dr Philip Lewis, Principal Lecturer in HRM
Dr Adrian Thornhill, Head of Department of HRM
All teach at Gloucestershire Business School, Cheltenham & Gloucester College of Higher Education.
About the Author
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.--This text refers to an alternate Paperback edition.
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
This new edition is a 'must-buy' book for any business student, whether they be undergraduate or postgraduate. Actually, it seems a shame to restrict the recommendation to business students, as most students of the social sciences would find it useful.
What's added enormously to this edition is the inclusion of loads more explanatory diagrams and computer screen-shots. Additionally, there are plenty of step by step examples of the application of theory. I've struggled with statistics despite reading numerous books and playing with very clever software. This book however has sorted me out. It's worth the money for that single chapter alone.
I know many of us students are hard up... but buy it! It's great to have around, rather than hoping the library has it!
Nearing the end of an MBA is always a challenge with one last push required. The fifth edition of the book gets you over the line!!!!
It has an easy to follow style with great content to shape your dissertation. The book's DNA can be used as template to construct and
shape your research.
This is a must have book and well worth the money paid!!!!
Most Recent Customer Reviews
Very helpful in aiding you to start writing and preparing for disatationPublished 3 months ago by Amazon Customer
The copy received is not a printed book. It was photocopied without colours. I expected to receive an original copy.Published 6 months ago by Amazon Customer