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Research Methods for Business Students Paperback – 3 Dec 1999

4.5 out of 5 stars 71 customer reviews

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Product details

  • Paperback: 496 pages
  • Publisher: Financial Times/ Prentice Hall; 2 edition (3 Dec. 1999)
  • Language: English
  • ISBN-10: 0273639773
  • ISBN-13: 978-0273639770
  • Product Dimensions: 18.9 x 2.5 x 24.6 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (71 customer reviews)
  • Amazon Bestsellers Rank: 797,598 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Research Methods for Business Students
This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research.
The second edition has been written against a background of rapid change. The availability of powerful analysis software and the accessibility of the Internet provide more sophisticated means of accessing and analysing data, and also exciting new avenues for research. Furthermore, the body of knowledge on research methods has expanded since the first edition. This edition has therefore been fully updated to take account of these changes. Now in two-colour, this is a comprehensive, effective and accessible learning resource.
Features new to the second edition
· Focus on utilising new technologies
· Inclusion of relevant Internet addresses
· Advice on use of on-line surveys
· Worked examples and case studies have been updated
· Additional worked examples and diagrams
· Fully revised section on research strategies
Ideal for students taking a course in research methods or undertaking a piece of research, this book will also be a useful tool for managers researching a particular business problem.
Authors-
Dr Mark N K Saunders, Head of HRM Research Centre
Dr Philip Lewis, Principal Lecturer in HRM
Dr Adrian Thornhill, Head of Department of HRM
All teach at Gloucestershire Business School, Cheltenham & Gloucester College of Higher Education.

About the Author

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

--This text refers to an alternate Paperback edition.


Customer Reviews

4.5 out of 5 stars
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Top Customer Reviews

Format: Paperback
This is an invaluable resource when it comes to writing your dissertation. Although in some points it is heavy going, it does set out some clear ideas and help you to filter through all of your possible options. Enables to streamline all thought processes.
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Format: Paperback
This book has helped me on several business reports and will continue to be of use for my dissertation. It clearly outlines the important elements of primary and secondary research and allows deep understanding of the whole research process. I recommend this book to business students who need indepth understanding on the subject.
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Format: Paperback
Having used the previous edition for a number of years in postgraduate study, I really didn't think it could be bettered. The great news is it has!

This new edition is a 'must-buy' book for any business student, whether they be undergraduate or postgraduate. Actually, it seems a shame to restrict the recommendation to business students, as most students of the social sciences would find it useful.

What's added enormously to this edition is the inclusion of loads more explanatory diagrams and computer screen-shots. Additionally, there are plenty of step by step examples of the application of theory. I've struggled with statistics despite reading numerous books and playing with very clever software. This book however has sorted me out. It's worth the money for that single chapter alone.

I know many of us students are hard up... but buy it! It's great to have around, rather than hoping the library has it!
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Format: Paperback
I have to return to University in 6 months and start my Honours Project (Dissertation). This book is giving me confidence and easy to follow guidence. (Of course check other books out and see what is best for you). I will be recommending this book to my friends.
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Format: Paperback
I have used this book as a class text for a number of years (using both this and the previous edition); it is an excellent introduction to the subject. The organisation of the book is a particular strength, making it ideal for self study also.
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Format: Paperback Verified Purchase
All,

Nearing the end of an MBA is always a challenge with one last push required. The fifth edition of the book gets you over the line!!!!

It has an easy to follow style with great content to shape your dissertation. The book's DNA can be used as template to construct and
shape your research.

This is a must have book and well worth the money paid!!!!

David
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By A Customer on 12 July 2003
Format: Paperback
I've used this book at University now for three years. It's been of invaluable help in all my projects and has allowed me to achieve a good grade in my dissertation. The book is thorough, easy to grasp because of its logical structure. I'm recommending this book to all my friends regardless of whether they're business student's or not.
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Format: Paperback
The book is extremely helpful in creating a strong base for a research (Dissertation in my case). Reading the book and following the structure presented throughout book provides a certain level of confidence to deal with the research. The language is quite easy to follow and the book also contains some very useful examples.
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