£46.79
  • RRP: £54.99
  • You Save: £8.20 (15%)
FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
Reputation Management: Th... has been added to your Basket

Dispatch to:
To see addresses, please
Or
Please enter a valid UK postcode.
Or
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Reputation Management: The Key to Successful Public Relations and Corporate Communication Paperback – 31 Mar 2015

4 out of 5 stars
5 star
1
4 star
0
3 star
1
2 star
0
1 star
0
4 out of 5 stars 2 reviews from Amazon.com

See all 3 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Paperback
"Please retry"
£46.79
£43.34 £49.00
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Man Booker International Prize 2017
A Horse Walks Into a Bar has won the Man Booker International Prize 2017. Learn more
£46.79 FREE Delivery in the UK. In stock. Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

Product description

Review

"The authors have found the right balance between academic rigor and practical application and between the foundational concepts of public relations and their application. It has been my text of choice for the past four years and will continue to be in the future."
―Philip Herr, Fairfield University and SVP of Millward Brown

"Reputation Management provides just the right breadth and depth of information to give the reader a full understanding of how to create and maintain organizational reputation within the context of the current business climate. Full of case studies and useful examples, this text is a practical and accessible tool for understanding the communication processes underlying the practice of reputation management."
―Lisa V. Chewning, Penn State University–Abington

"Reputation Management is more than an advanced organizational communication or public relations text. It connects theory to professional practice, making a strong business case for building and maintaining reputation as an organizational asset. Communication and business students, as well as professionals, will benefit from reading this book."
―Jennie Donohue, Marist College

"This book is the real deal―engaging and up-to-date ‘real world’ examples combined with communication and managerial theory. The chapter exercises encourage critical thinking and analysis. Reputation Management is just about the perfect text for anyone who wants to understand how communication works in organizations. I won't teach corporate communication without this textbook."
―Astrid Sheil, California State University, San Bernardino

About the Author

John Doorley, head of corporate communications for Merck & Co. Inc. until 2000, most recently built and directed for 10 years the Master of Science Degree Program in Public Relations and Corporate Communication at New York University School of Professional Studies. He is now with the London-based company Mindful Reputation.

Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program of New York University's Stern School of Business, and teaches courses in NYU's MS in Public Relations and Corporate Communication program at the university's School of Professional Studies. He is the author of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (FT Press, 2012) and of Crisis Communications (AAAA Publications, 1999).

Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.0 out of 5 stars 2 reviews
1.0 out of 5 stars One Star 9 April 2017
By M. Sokolov - Published on Amazon.com
Format: Paperback Verified Purchase
swag is the key to success
3.0 out of 5 stars Was looking for real life understanding not a scholastic approach. 28 Sept. 2016
By Sheila K. - Published on Amazon.com
Format: Paperback Verified Purchase
Scholastic, not for seasoned pros, but useful for the office library.
0 of 1 people found the following review helpful
5.0 out of 5 stars Five Stars 1 Aug. 2016
By Raul S. - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Good textbook
Were these reviews helpful? Let us know