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Republic of Tea, the Paperback – 1 Oct 1994

3.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 336 pages
  • Publisher: Bantam Doubleday Dell Publishing Group; Reprint edition (1 Oct. 1994)
  • Language: English
  • ISBN-10: 0385420579
  • ISBN-13: 978-0385420570
  • Product Dimensions: 16.5 x 1.3 x 24.1 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,171,502 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback Verified Purchase
good book (was recommended onto it by David Hieatt), sound ideas, well written - worth ploughing through to take the message out
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9a59a534) out of 5 stars 25 reviews
14 of 14 people found the following review helpful
HASH(0x9a4d61bc) out of 5 stars My Model for Writing Business Plans 5 May 2002
By C. Ball - Published on Amazon.com
Format: Paperback
Mel & Patricia Zeigler are geniuses at creating raving fan businesses. They were the originators of the greatest store I've ever been in, Banana Republic. They sold it to the Gap and it is NOTHING like it's former self, which was reminescent of an Indiana Jones adventure complete with jungle headquarters and a jeep.
This book documents their next venture and details how they developed the business. It is like an adventure as you follow the letters to each other with new ideas.
If anything, I use this as a model for writing business plans. That's the biggest compliment I can give.
5 of 5 people found the following review helpful
HASH(0x9a4d69b4) out of 5 stars Totally changed my thinking about my own start-up 17 Jun. 1999
By A Customer - Published on Amazon.com
Format: Paperback
This book was an "accidental" purchase (if you believe such things are accidents). I am in the process of starting up my own business & had had my belly full of the "Make a Gazillion Dollars in Your Sleep!" genre, as well as the "Fourteen [rational, linear] Steps to Guaranteed Business Success" types. Then this book shows up and my thinking about my own business startup changes -- the business re-invents itself as we begin to work together. This book is the perfect antidote to the 80s/90s hype-style-M&A-IPO feeding frenzy. This book has encouraged me to slow down, go for commitment and integrity, and truly succeed.
6 of 7 people found the following review helpful
HASH(0x9a91bb28) out of 5 stars Inspiration 2 Jun. 2002
By Sheila Germain - Published on Amazon.com
Format: Paperback
If you're in a partnership, starting a business, or just looking for some inspiration to keep you focused on the direction you're going, then buy this book.
The illustrations and the background "thinking" that are added to the conversation truly give the reader a sense of understanding.
What I found to be the most interesting is how quickly the entire idea of TROT came together. Within a month of meeting, Mel and Bill had the ideas and the philosophy of TROT down. When it comes down to it, there was very little change from those initial conversations until the final product launched.
4 of 4 people found the following review helpful
HASH(0x9a7ed66c) out of 5 stars a portrait of real business success 3 July 2000
By Dan Gertsacov - Published on Amazon.com
Format: Paperback
My thanks to the authors for sharing- honestly, openly and truthfully- what it really takes in business to maximize objectives that include but go beyond the simple pursuit of profit. This is a must read for anyone who wants to launch or scale a socially responsible business venture.
4 of 4 people found the following review helpful
HASH(0x9a3af528) out of 5 stars A worthy purchase 3 Nov. 1998
By A Customer - Published on Amazon.com
Format: Paperback
I concur with everything the reader below me has mentioned. But what makes this book worth the price was the appendix containing the Republic of Tea business plan. This is the only biz book I have read that contained the actual plan that was used to start a business.
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