'Simon Moore’s book offers a full-bloodied rescue of the field from the narrow confines of managing relationships – and trying to quantify them – by reminding us that PR has to relate to the ideas of the time. As this can’t be done without knowledge of important thinking from other times, Public Relations and the History of Ideas offers an excellent primer that ranges across history, space, different fields of thought, and applied communication practice. It offers overdue encouragement to PR scholars and students alike to examine the essential and relevant cultural capital stockpiled in writings by key figures from the past.'
David McKie, University of Waikato, New Zealand
'More than a view of PR as descending from thought leaders, Moore offers accounts of PR as articulated by notable figures within various political, socio-economic and spiritual contexts. His observations on how power and autonomy have informed "managed public communication" enrich our understanding of the reality-shaping persistence of PR.'
Burton St. John III, Old Dominion University, USA
Editor of Pathways to Public Relations: Histories of Practice and Profession
About the Author
Simon Moore is Associate Professor and Chair in Information Design and Corporate Communication at Bentley University, USA.