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Relationology: 101 Secrets to Grow Your Business Through the Power of Relationships Paperback – 28 May 2014

4.9 out of 5 stars 118 customer reviews

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Product details

  • Paperback: 208 pages
  • Publisher: Matador (28 May 2014)
  • Language: English
  • ISBN-10: 1783064773
  • ISBN-13: 978-1783064779
  • Product Dimensions: 12.9 x 1.1 x 19.8 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (118 customer reviews)
  • Amazon Bestsellers Rank: 335,090 in Books (See Top 100 in Books)

Product Description

About the Author

Matt Bird helps leaders and organisations build the relationships they need in order to achieve greater success. He is the creator of Relationology about the art and science of relationships and how they drive business success. He is an international keynote speaker, author and new business development consultant.


Customer Reviews

4.9 out of 5 stars
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Top Customer Reviews

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I started reading this book as it was recommended by a friend and found myself smiling right from the first page. These are not just secrets for business, these are secrets for life!
Embracing key values of relationships, Matt encourages us to love ourselves, those around us and the world we live in - discovering fun and friendship as we journey.
It's certainly a book to keep to hand and encourage us to incorporate a new secret everyday... just watch for the results!
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...and that's pretty well all of us!
I've been enjoying Matt Bird's inspired weekly "Relationology " tips for about a year now, so it's great to have a book of these bite-sized insights.
We can get so focused on "process", "resources" and "the bottom line" that it's easy to miss wonderful opportunities through relationships we may already have.
Ideal for dipping into - on the train - lunch breaks etc.
I've ordered a few more copies to pass on to some of our unemployed clients who need to build the confidence that these simple, anecdotal ideas will give them.
And if (like me) you've been in business for years, then you'll find new angles and fresh approaches.
Highly recommend
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Others have argued for the importance of relational capital, but Matt Bird’s book is rather different. Instead of arguing theoretically, it is intensely practical, with 101 short chapters of only a page or two. Each chapter offers a reflection on one aspect of either building, sustaining or growing relationships, and includes a story or anecdote, a summary sentence, and suggestions for practical action. If you are unfamiliar with the world of business relationships and networking, no doubt some of the language will jar with you. There are sections on how to ‘work a room’, on making a good entrance, engaging people in conversation, and how to move on. But what is really fascinating is how this is interlaced with wise advice about what makes for strong relationships that have integrity.

This means that Matt engages directly with some quite profound observations about authenticity and sincerity in relationships, and Christian readers will be able to trace this back to Matt’s own Christian faith. But the ideas are presented in such a way as to be well integrated into the whole text, so would not grate for the average non-Christian reader. Some of the striking observations include:

Compliment people: in general, people do not think of themselves as highly as they should (p 32).

Authentic listening is actually a gift rather than a learnt technique (p 40).

Being vulnerable and putting yourself at risk says to the other person that you trust them and that you want to know them at a deeper, more meaningful level (p 46).

Being your own unedited self won’t only change the way that people respond to you, it will change the way that you respond to them (p 95).

Integrity is what we do when no one is looking (p 121).
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When I saw Matt was launching a book about business relationships I was very keen to place an order having read his blogs online and articles he has written. It certainly has not been a disappointment.
Relationology tackles an area which I don't think many other business books (or even sales/marketing experts, business events) cover so deeply. If you own a business this book is a must. If you run a company (like myself) that deals with business to business plus rely on repeat business, creating relationships and maintaining relationships are the key to growth and survival. I tend to put "sales and marketing" activities to the bottom of my to do list as it is not natural to me. This book will help you look at "sales and marketing" in a new way.
Very easy to read, split into short chapters. Ideal as you can quickly find what you want and give you confidence before you have to make that difficult phone call or try and make an appointment with that old client you have been wanting to catch up with.
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Don't be deceived by the simplicity of the tips in this book. Yes, the book is easy to read and the tips are practical. But beneath them is a deeper significance about the way we treat one another. There is real wisdom here about giving and trusting. As a fund-raiser this is essential reading for me. I've been learning and practicing a number of the tips since I went on one of the author's Relationolgy Masterclasses, and they are making a great difference to me.
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In my particular industry having to suddenly meet lots of people is quite frequent and not something I am always prepared for or am just feeling a little on the back foot. This book has given me a great list of personal "re-set" phrases and processes to use as a defence (not that I am fighting with people, but you know what I mean!). It has also helped me formulate a more thorough check list using some of Matts, frankly, very astute observations brought about by his "do not run and hide behind the sofa" mentality! People and being able to communicate with people are what life is all about and we are all slowly being drawn further apart from each other by technology, and this book merely highlights some great, to use Matt's word "relationology" techniques to use when meeting people for the first time ( or second time! ), who may then become a life long friend or business connection as a result of your actions.
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