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Reinventing the Brand: Can Top Brands Survive the New Market Realities? Paperback – 7 Jan 2001

5.0 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 240 pages
  • Publisher: Kogan Page; 1 edition (7 Jan. 2001)
  • Language: English
  • ISBN-10: 0749435933
  • ISBN-13: 978-0749435936
  • Product Dimensions: 15.1 x 2 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 1,703,473 in Books (See Top 100 in Books)
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Product description

Review

'An authoritative analysis about establishing an identity and exploring it’ -- Daily Telegraph

'The best book on brands yet. It is an invaluable reference for designers, marketing and brand managers’ -- Design Magazine

‘An authoritative analysis about establishing an identity and exploring it’ -- Daily Telegraph

‘The best book on brands yet. It is an invaluable reference for designers, marketing and brand managers’ -- Design Magazine

“...useful insights into brand strategy and management. Kapferer provides a holistic overview of the marketing industry and market research’s place within it.” -- Research, Official Publication of the Market Research Society

“A fast-paced look at the new realities of brand management.” -- Marketing

“A must-read if you are a brand owner.” -- Marketing

From the Publisher

‘After reading Kapferer’s book, you’ll never again think of a brand as just a name. Several new exciting ideas and perspectives on brand building are offered that have been absent from our literature’
Philip Kotler, Northwestern University
‘A real thought provoker for marketing and business people. Strategic Brand Management is an essential tool to develop strong marketing strategy’
P Desaulles, Vice President, Du Pont de Nemours Europe
‘In the sports business, branding has become complex. This book is very useful at CEO level’
J F Gautier, President and CEO, Salmon Worldwide

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Top customer reviews

on 3 January 2003
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on 31 August 2005
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 4 reviews
5.0 out of 5 starsThis is a useful book for building brands in the 21st century where ...
on 15 January 2015 - Published on Amazon.com
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4 people found this helpful.
5.0 out of 5 starsA Milestone Beyond the Basics
on 6 November 2001 - Published on Amazon.com
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2.0 out of 5 starsMarketing students would find this useful
on 1 January 2005 - Published on Amazon.com
2 people found this helpful.
5.0 out of 5 starsOne of my best Investments
on 14 November 2001 - Published on Amazon.com
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