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The Referral Engine: Teaching Your Business to Market Itself Hardcover – 30 Jun 2011

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Product details

  • Hardcover: 256 pages
  • Publisher: Penguin (30 Jun. 2011)
  • Language: English
  • ISBN-10: 1591843111
  • ISBN-13: 978-1591843115
  • Product Dimensions: 16.2 x 2.2 x 23.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 79,288 in Books (See Top 100 in Books)
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Review

John Jantsch, already one of the nation's acknowledged leading authorities on referral generation, has taken his game to an entirely new level. The Referral Engine is a must read for anyone and everyone whose business could benefit from a steady, increasing stream of A-list, high-quality referrals. And I cannot think of a single business that doesn't qualify for that. (Bob Burg, coauthor of The Go-Giver and Go-Givers Sell More)

About the Author

J. C. Carleson worked for Starbucks (corporate), Baxter International and Tektronix prior to leaving the private sector to enter the Central Intelligence Agency's elite clandestine service. She was an undercover CIA officer for eight years.


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Format: Hardcover
Whatever their source of power (e.g. wind, water, coal, nuclear fission), the most effective engines throughout human history share common attributes: they are well-designed and conscientiously maintained. Moreover, whenever appropriate, they are modified to accommodate the requirements of changed circumstances. For example, steam power enabled British coal companies to remove water from their mines, then remove and transport coal to mills from which steel was transported to harbors at which steam-power ships delivered it to other harbors.

John Jantsch makes brilliant use of the engine metaphor when explaining how to formulate a strategy that drives a system that "compels customers and partners to voluntarily participate in marketing, to create positive buzz about the given products and services to friends, neighbors, and colleagues." In other words, to create or increase demand for whatever is offered by including within its marketing initiatives the active involvement of what Ben McConnell and Jackie Huba characterize as "customer evangelists." The "referral engine" really is a process rather than a mechanism. Despite what this book's subtitle claims, no business can be "taught to market itself" any more than a piano can be "taught to play Bach." However, as Jantsch explains, an organization's leaders [begin italics] can [end italics] devise and then execute the aforementioned strategy.
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Format: Hardcover Verified Purchase
This book was recommended to me as a must read and consequently I am very happy to recommend it to anyone else as a must read for a growing business that is focused on giving extraordinary customer care...

If your business is like mine with customers at the heart of everything you do you will love this book, if on the other hand your business doesnt function with customers at its heart then you simply wont get this book.

Your decision....
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Format: Kindle Edition
I was sceptical about reading a book around what could be deemed a "fluffy" topic, however I was amazed by the array of insights and solutions put forward by the author and the number of positive lessons I have taken away. If a marketing book could be deemed a page turner this is it! I am really excited about putting some of the theories to work in my business.
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Format: Hardcover
People love to recommend the purchases they make to their friends, relatives and colleagues; in fact, referring something you like to someone else is instinctual. Smart companies can leverage this natural tendency to earn more business and make more sales. In this book, respected marketing authority John Jantsch shows you how to develop a referral system that will pay off. You can use his ideas to sell your products or services without an expensive marketing budget. getAbstract recommends this savvy book to small-business owners, entrepreneurs, solo practitioners, professional partnerships, and any other commercial or professional entity that wants to make better use of referrals for future business, professional engagements, and profit. Now, make the most of this referral and tell your friends about this book.
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Format: Hardcover
A really fresh look at bringing the art and science of putting a referral system in place, couldn't praise this book enough.
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