- Hardcover: 256 pages
- Publisher: Penguin (30 Jun. 2011)
- Language: English
- ISBN-10: 1591843111
- ISBN-13: 978-1591843115
- Product Dimensions: 16.2 x 2.2 x 23.5 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 79,288 in Books (See Top 100 in Books)
The Referral Engine: Teaching Your Business to Market Itself Hardcover – 30 Jun 2011
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John Jantsch, already one of the nation's acknowledged leading authorities on referral generation, has taken his game to an entirely new level. The Referral Engine is a must read for anyone and everyone whose business could benefit from a steady, increasing stream of A-list, high-quality referrals. And I cannot think of a single business that doesn't qualify for that. (Bob Burg, coauthor of The Go-Giver and Go-Givers Sell More)
About the Author
J. C. Carleson worked for Starbucks (corporate), Baxter International and Tektronix prior to leaving the private sector to enter the Central Intelligence Agency's elite clandestine service. She was an undercover CIA officer for eight years.
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Top Customer Reviews
John Jantsch makes brilliant use of the engine metaphor when explaining how to formulate a strategy that drives a system that "compels customers and partners to voluntarily participate in marketing, to create positive buzz about the given products and services to friends, neighbors, and colleagues." In other words, to create or increase demand for whatever is offered by including within its marketing initiatives the active involvement of what Ben McConnell and Jackie Huba characterize as "customer evangelists." The "referral engine" really is a process rather than a mechanism. Despite what this book's subtitle claims, no business can be "taught to market itself" any more than a piano can be "taught to play Bach." However, as Jantsch explains, an organization's leaders [begin italics] can [end italics] devise and then execute the aforementioned strategy.Read more ›
If your business is like mine with customers at the heart of everything you do you will love this book, if on the other hand your business doesnt function with customers at its heart then you simply wont get this book.