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Reengineering the Corporation: A Manifesto for Business Revolution Paperback – 23 Aug 2001
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May well be the best-written, most well-reasoned business book for the managerial masses since In Search of Excellence (Business Week)
Revised and updated for the new economy, this text describes how the radical redesign of a company's processes, organization and culture can achieve a quantum leap in performance.See all Product description
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What the authors introduce is the principle of Reengineering. They define reengineering as " the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary, measures of performance, such as cost, quality, service and speed." Although the definition sounds simple, the consequences run very deep. It involves every aspect of a company's inner working such as: organization structure, empowerment, career paths, the role of information technology etc. The book goes on to detail general principles on some common themes that evolve from such exercises such as who will reengineer, which opportunities to tackle, the enabling role of IT etc. Finally despite the fact that every company will have individual nuances when it embarks on such an effort, the authors do give some example companies that have undergone and continue to undergo reengineering efforts (Hallmark, Taco Bell etc.).
One of the key learnings for me, coming from an IT background is how the authors think about IT within the reengineering effort. While they do acknowledge that IT is a great enabler of reengineering, it is by no means sufficient in and by itself. Companies that simply automate parts of a process or install systems without rethinking the processes and people around them do not reap the desired benefits and do not achieve dramatic improvements.
This is a truly revolutionary book in this area, given both the scope and impact its principles can have on a corporation and how we think about them. A highly recommended must read!
Question to ask. Why do we do what we do? And why do we do it the way we do? This means disregarding all existing structures and procedures and inventing completely new ways of accomplishing work.
I'm excited to see that other consultants are realizing that humaneering is the new to look at an organization, specially service organizations.