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Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter Hardcover – 27 Aug 2007

4.5 out of 5 stars 6 customer reviews

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Product details

  • Hardcover: 272 pages
  • Publisher: Harvard Business Review Press; 1 edition (27 Aug. 2007)
  • Language: English
  • ISBN-10: 9781591398660
  • ISBN-13: 978-1591398660
  • ASIN: 1591398665
  • Product Dimensions: 16.5 x 2.5 x 24.1 cm
  • Average Customer Review: 4.5 out of 5 stars 6 customer reviews
  • Amazon Bestsellers Rank: 716,781 in Books (See Top 100 in Books)
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Product description

Review

Named one of the “Highlights from the Decade” in strategy+business magazine.

Synopsis

Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in "Redefining Global Strategy". Most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences.Ghemawat shows you how - by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the implications of particular border-crossing moves for your company's ability to create value. Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences - as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.

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6 customer reviews

4.5 out of 5 stars

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2 January 2018
Format: HardcoverVerified Purchase
11 February 2014
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28 April 2011
Format: Hardcover
11 November 2007
Format: Hardcover
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16 April 2010
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