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Really Useful Business Books

Daddy-O
 
The Magic of Thinking Big
The Magic of Thinking Big
"American but very useful in general. This is a very positive and practical book."
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
"Excellent analysis on the types of characteristic you need to run a company (note: the "E" stands for Entrepreneurial)."
PO: Beyond Yes and No
PO: Beyond Yes and No
"This is one of the books that changed my life. Three simple techniques which I passed on several times in seminars I ran. The best De Bono book."
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
"Outstanding short book. I used to work in an advertising company in Sydney - I wish I had read this book before that job."
Whatever You Think, Think the Opposite
Whatever You Think, Think the Opposite
"Also outstanding from Paul Arden and goes very well with "Po" by De Bono. Perception and the ability to be able to consciously change it is everything."
Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
"My favourite Seth Godin book - short and snappy and very readable several times."
Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas
Small is the New Big: And 183 Other Riffs, Rants and Remarkable Business Ideas
"Another great Godin book - excellent for the plan or it you like to read in short bursts."
After Image: Mind-Altering Marketing
After Image: Mind-Altering Marketing
"The best marketing book I've read thus far. John Grant hits several nails on the head. Couldn't put this book down."
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials)
The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials)
"Another great John Grant book."
The Rules of Wealth: A Personal Code for Prosperity (The Rules Series)
The Rules of Wealth: A Personal Code for Prosperity (The Rules Series)
"Everything in this book is so simple and obvious, and all very true."