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The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business Hardcover – 1 Mar 2006

5.0 out of 5 stars 1 customer review

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Product details

  • Hardcover: 320 pages
  • Publisher: Scribner (1 Mar. 2006)
  • Language: English
  • ISBN-10: 0743265718
  • ISBN-13: 978-0743265713
  • Product Dimensions: 15.7 x 2.8 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 2,509,202 in Books (See Top 100 in Books)
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Review

"When you go to work anywhere in Corporate America, you'd better understand that this is no longer the white America of the 1950s. You will fail if you approach it that way. And if you open your eyes and address the rest of our multicultural society, you will succeed. This book shows you why you'd better get on your multicultural game as evidenced by the amazing success of African-Americans who breached the color wall at Pepsi and what it meant for them, for Pepsi, and for America. It is an amazing and inspiring story. This is mandatory reading for those about to embark into the corporate world."-- Jim Cramer, markets commentator, thestreet.com, and host of CNBC's "Mad Money with Jim Cramer"

About the Author

Stephanie Capparell is the author of Shackleton's Way: Leadership Lessons from the Great Antarctic Explorer. She has worked at The Wall Street Journal since 1990 and is currently an editor for that paper's Marketplace page. She holds --This text refers to the Paperback edition.


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