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The Real Deal: My Story from Brick Lane to Dragons' Den Paperback – 30 Apr 2009

4.7 out of 5 stars 132 customer reviews

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Product details

  • Paperback: 400 pages
  • Publisher: Virgin Books; UK ed. edition (30 April 2009)
  • Language: English
  • ISBN-10: 0753515091
  • ISBN-13: 978-0753515099
  • Product Dimensions: 13 x 2.4 x 19.8 cm
  • Average Customer Review: 4.7 out of 5 stars 132 customer reviews
  • Amazon Bestsellers Rank: 120,703 in Books (See Top 100 in Books)
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Product description

Book Description

JAMES CAAN'S INCREDIBLE BEST-SELLING AUTOBIOGRAPHY NOW IN PAPERBACK

From the Inside Flap

James Caan is one of Britain's most successful entrepreneurs. Dropping out of school at just sixteen, he started his business life with no qualifications and two pieces of advice: 'observe the masses and do the opposite' and 'always look for opportunities where both parties benefit'. Armed with just these two pieces of fatherly wisdom, extraordinary charm and the yellow pages, James Caan built a market-leading business with a turnover of more than £130million from a broom cupboard.

The Real Deal is the incredible story of James' remarkable life. From his childhood as a Pakistani immigrant in Brick Lane in the 1960s and his decision not to go into the family business, to the phenomenal success of his first company this book traces James Caan's journey to both financial and personal maturity. It deals with his disappointment upon realising his goals too early, and offers a frank account of what success at 30 really means. The Real Deal brings us bang up to the present, including the truth about his role on Dragons' Den, what his charity work in Lahore, Kashmir and Kosovo means to him, and how he has come to completely re-evaluate what money is really worth.

This rag-trade to riches story is an intimate account of an exceptional journey. It is a searingly honest exploration of James's journey to success and a source of inspiration for anyone looking to emulate his phenomenal business acumen.

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