- Audio Download
- Listening Length: 12 hours and 14 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Gildan Media, LLC
- Audible.co.uk Release Date: 25 Feb. 2008
- Language: English
- ASIN: B002SQDEJI
- Amazon Bestsellers Rank:
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Ready, Fire, Aim Audiobook – Unabridged
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Top customer reviews
Reading this book got me going and even though I have been retired for two years I now feel I would like to try something else.
Every type of business, at any stage, can benefit immensely from this book and I can't recommend it highly enough.
You'll save thousands of dollars, and precious time, avoiding the most common pitfalls, very quickly ascertain the viability of your ideas/products/services, how to upscale and expand when you find your winner.
This book is a complete attitude changer and gave me a much larger vision. Delivered with friendly humility, the reader is treated as an equal by an astounding achiever. Even if it isn't your goal to reach $100 million, or more, the blue print and principles are laid out right in front of you by a man who has done it over and over. It becomes no longer a matter of whether or not you can, but if you want to.
I have devoured dozens of books in this field, but this one is priceless. Full of practical measures that you can implement immediately, you will be thrilled that you made this purchase.
I have an idea that I feel will be a mega-hit. I had always assumed that I would have to write a business plan, get angel funding, start the enterprise, after a certain stage get VC funding, and the world would be my oyster. Not any more!
I have been reading the EarlyToRise newsletter since some time. I always liked what Michael Masterson wrote, and read all his pieces, and felt that he had the Doing-Knowledge, as opposed to the Talking-Knowledge of most Guru's. I have always looked with interest at the books that he has written, but till now did not buy any of the other as the target market was different to me. However, when I saw this book, I could not resist pre-ordering it, and devoured it as soon as it arrived.
WOW! It is really packed with the most invaluable insights that you could EVER have about starting a SMALL Business and Turbocharging its growth. I have thrown out most of my previous learning and have totally revamped my plans. I now know that I am hit with the twin curse of Perfectionism (which is inevitable given my profession) and Procrastination (as I never had the energy or the time to AIM the whole Plan). Just this one insight - and how to break away from it - has been worth more than ten times the price I paid for it. And the lesson on the most ethical negotiation tactic has been worth even more. On going through this book a second time, I feel that even on reading it the tenth time, I am going to get further insights.
On reading this book, I now realise that it has been written in true READY FIRE AIM fashion. It is not nearly as polished as some of the Guru-authored books and some sections are repeated, and I expect that the second edition will be more AIMed. BUT, Mr Masterson has poured in the ideas that could easily have filled 3-4 books if they were expanded. And it is really inspirational. Thank you Mr Masterson.
If you have EVER Dreamed of setting up your own business, Go for this book. It is Really Great.
Without sales you do not have a business as cashflow is so important in the early stages just this first chapter alone has been an eye opener and worth the price of the book, I'm still going through but I've already paid for the price of this book a few times over already just from the information from these first few chapters alone.
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