Buy Used
£17.84
+ £2.80 delivery
Used: Good | Details
Condition: Used: Good
Comment: A good reading copy. May contain markings or be a withdrawn library copy. Expect delivery in 20 days.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Readings in Account Planning Paperback – 26 Feb 2015


See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
£33.69 £17.84
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Paperback: 328 pages
  • Publisher: Routledge; 1 edition (26 Feb. 2015)
  • Language: English
  • ISBN-10: 1887229361
  • ISBN-13: 978-1887229364
  • Product Dimensions: 17.8 x 1.9 x 25.4 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 2,326,375 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

Product description

About the Author

Hart Weichselbaum is a consumer psychologist and head of The Planning Practice in Chicago. He was the director of Account Planning at The Richards Group and a founding member of the APGUS, the US Account Planning organization. He has an undergraduate degree from University of Chicago and a PhD in Psychology from the University of Colorado. He was a bartender most of the time he was in school and thus learned about the human condition from an entirely different point of view. He brings all this perspectives to bear on his work- combining both a head and a heart of exceptional quality. That's Hart.


Customer reviews

There are no customer reviews yet.
Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 3 reviews
Someone Who Knows Better
5.0 out of 5 starsGet this book now!
7 July 2010 - Published on Amazon.com
Verified Purchase
3 people found this helpful.
Rodrigo Crespo
5.0 out of 5 starsGreat book
31 December 2013 - Published on Amazon.com
Verified Purchase
One person found this helpful.
Jordan Olshansky
5.0 out of 5 starsWeichselbaum is a mad genius!
12 December 2008 - Published on Amazon.com
4 people found this helpful.

Where's My Stuff?

Delivery and Returns

Need Help?