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Reading list - MMs

Caitriona O'MAHONY
 
Meatball Sundae
Meatball Sundae
"Absolutely brilliant book. It put into words concepts I knew were true in my head but I couldn't quite express them. This was a great read."
Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable
"You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice."
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
"The book is about the "tipping point", that is, that moment when an idea or social behaviour has reached a level where it "tips" and spreads like crazy."
Here Comes Everybody: How Change Happens when People Come Together
Here Comes Everybody: How Change Happens when People Come Together
Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business
Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business
The Long Tail: How Endless Choice is Creating Unlimited Demand
The Long Tail: How Endless Choice is Creating Unlimited Demand
Crowdsourcing: How the Power of the Crowd is Driving the Future of Business
Crowdsourcing: How the Power of the Crowd is Driving the Future of Business
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
"For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business."
e-Riches 2.0
e-Riches 2.0
The 80/20 Principle: The Secret of Achieving More with Less
The 80/20 Principle: The Secret of Achieving More with Less
The 7 Habits of Highly Effective People
The 7 Habits of Highly Effective People
Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life
Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life
Fish Tales: Real stories to help transform your workplace and your life
Fish Tales: Real stories to help transform your workplace and your life
Fish! For Life: A Remarkable Way to Achieve Your Dreams
Fish! For Life: A Remarkable Way to Achieve Your Dreams
Fish! Sticks: A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
Fish! Sticks: A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
Eat That Frog!: Get More of the Important Things Done - Today!
Eat That Frog!: Get More of the Important Things Done - Today!
Tribes: We need you to lead us
Tribes: We need you to lead us
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Permission Marketing: Turning Strangers into Friends and Friends into Customers
Unleashing the Ideavirus
Unleashing the Ideavirus
Free Prize Inside: The Next Big Marketing Idea
Free Prize Inside: The Next Big Marketing Idea
Twitter Power: How to Dominate Your Market One Tweet at a Time
Twitter Power: How to Dominate Your Market One Tweet at a Time
"The business leaders guide to using Twitter to gain competitive advantage  - jam-packed with clever ways to start and dominate a marketplace"
Facebook Marketing: Leverage Social Media to Grow Your Business
Facebook Marketing: Leverage Social Media to Grow Your Business
E-Business and E-Commerce Management: Strategy, Implementation and Practice
E-Business and E-Commerce Management: Strategy, Implementation and Practice