ReWork: Change the Way You Work Forever Paperback – 18 Mar 2010
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Amazon Exclusive: Seth Godin Reviews Rework
Seth Godin is the author of Linchpin, Tribes, The Dip, Purple Cow, All Marketers Are Liars, and Permission Marketing, as well as other international bestsellers. He is consistently one of the 25 most widely read bloggers in the English language. Read his exclusive Amazon guest review of Rework:
This book will make you uncomfortable.
Depending on what you do all day, it might make you extremely uncomfortable.
That's a very good thing, because you deserve it. We all do.
Jason and David have broken all the rules and won. Again and again they've demonstrated that the regular way isn't necessarily the right way. They just don't say it, they do it. And they do it better than just about anyone has any right to expect.
This book is short, fast, sharp and ready to make a difference. It takes no prisoners, spares no quarter, and gives you no place to hide, all at the same time.
There, my review is almost as long as the first chapter of the book. I can't imagine what possible excuse you can dream up for not buying this book for every single person you work with, right now.
Stop reading the review. Buy the book.--Seth Godin
"Every once in a while, a book comes out that changes just about everything. This is one of those books. Ignore it at your peril" (Seth Godin, New York Times bestselling author)
"37signals...doesn't just have customers, it has raving fans, and its leaders are web celebrities" (Guardian)
"There's no jargon or filler here just hundreds of brilliantly simple rules for success" (Chris Anderson, bestselling author of The Long Tail)
"Inspirational...REWORK is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more" (Scott Rosenberg, Co-Founder of Salon.com)
"Great if you're at a fledgling stage of business. It's a little controversial... but I find it brilliant just the same. A quick read too." (Sophie Cornish Stylist)
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Top customer reviews
This book is about the philosophy that the co-founders of Basecamp (formerly 37signals) stand by. The power of this idea is that they rely on logic, sound argument and reason—together with their objective success: Basecamp serves many millions of clients. This idealistic approach is a rare thing in a "business book"; it does not pander to its audience and is at times extremely blunt. This tone, which has all the hallmarks of the personality of Jason Fried and David Heinemeier-Hansson (who is also the author of the Ruby on Rails framework), works perfectly. They state the principles that have worked for them and allow the reader to weigh its potential power on their own.
This places the onus of profundity strictly on the reader, and this makes for some truly incredible moments when you'll reflect: "This is just the thing I've been looking for."
There is no question that this—along with Derek Sivers' "Anything You Like" and Richard Branson's autobiography "Losing My Virginity"—is the most important book I have ever read about running a business, and the relationship between authenticity, passion and making a difference. I can do nothing but suggest that you purchase this book. You will find yourself reading it time and time again, which indeed is the hallmark of a wonderful book. It becomes wiser the more you allow it to seep into your consciousness.
I will say this: those who claim the book is "disjointed" are no doubt looking for something else. Whilst it is true that at times a short aphorism will end, leaving you thinking: "I want more of that!" This is just part of the brilliance of their philosophy. It is far better to be short, sweet, simple and pure than it is to go over-long. If you want more of their writing, you can find it on their company blog (Signal Vs. Noise), the co-authors' respective Medium accounts, their Twitter accounts and even some of the many talks they have given. ReWork stands as the core text of their business, and you can play with their instantiation of it by heading to Basecamp and trying that out. If you are interested in web design, I also highly recommend Rails. It, too, is opinionated, but that is what makes it so powerful.
The real power of this book is not that it provides powerful aphorisms for business. It is that you can apply these principles to any area of your life and instantly feel less stressed, more focused and clearer about what you stand for. The three principles I have found most helpful will give you a flavour of the book:
- Simplicity is a virtue. — Underdo your competition and focus on what you are best at. Don't add features you aren't passionate about. Remain pure.
- Just get started. — Instead of building up to a grand unveiling, simply get your product or creation out there with its main feature. Get some feedback, start tweaking, repeat.
- Iterate. — Following on from the above: iterate. Instead of grand new versions, focus on small, meaningful changes to your creation or product. See how your audience reacts and work from there. This is an embodiment of the Agile manifesto used by many programmers, and has been written about elsewhere (http://www.aaronsw.com/weblog/dalio), but it is a seriously powerful idea.
I strongly recommend that you buy this book; you won't regret it. Even if you disagree with some of the aphorisms stated here, like all good philosophy they will help you clarify your position. An invaluable book.
It really does take some of the most accepted myths about work and working practice and turn them into actual practical tips. Planning? It's guessing - call it that and it gets its proper perspective. There are many more fantastic pieces of advice.
It's arranged into short sections with cute illustrations to get the point across in a very effective visual way so you are actually absorbing the tip twice - this kind of detail shows that it's been written by someone who knows what buttons to press to get things done.
There is nothing new or original offered and it seems this excuse for a book was just churned out to make money.
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