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Rapid Transformation: A 90-Day Plan for Fast and Effective Change by [Tabrizi, Behnam N.]
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Rapid Transformation: A 90-Day Plan for Fast and Effective Change Kindle Edition

5.0 out of 5 stars 2 customer reviews

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Length: 336 pages Word Wise: Enabled

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Product Description

About the Author

Behnam N. Tabrizi is a Professor at Stanford University’s Department of Management Science & Engineering. He is an internationally recognized thought-leader in the field of business management—particularly with the idea of “Accelerating Transformation.”

Product details

  • Format: Kindle Edition
  • File Size: 3465 KB
  • Print Length: 336 pages
  • Publisher: Harvard Business Review Press; 1 edition (18 Oct. 2007)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B001GIP5AK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #697,037 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Format: Hardcover
With regard to this book's title and to the model that Behnam N. Tabrizi, it is important to note at the outset that he does not believe that organizational transformation can be completed in only three months. What he offers is a framework with which to formulate a program that, once implemented, may require 6-12 additional months (or more) to achieve the desired objectives. The proposed model has these characteristics: all-encompassing (i.e. "all aspects of the company, looking under all the rocks and leaving no stones unturned"), integrative (i.e. "various functions and processes within the organization" are synchronized), fast (i.e. "fully engaged in all [its] efforts in parallel, looking at everything at once" expeditiously), and have full, passionate commitment and buy-in, "especially at the top layers of the organization."

Tabrizi rigorously examines six companies that have used the 90 days model: 3M, VeriSign, Nissan, Bay Networks, Apple, and ACI. All of them proceeded through a multi-phase process. Here's the timetable:

Pretransformation (30-90 days)

Phase 1: Diagnosis (30 days)
Phase 2: Envisioning the future (30 days)
Phase 3: Paving the road (30 days)

Transformation implementation (6-12 months)

Of course, these are general guidelines and the timetable will vary among organizations that commit themselves to transformation initiatives and progress of such initiatives will also vary, once formulated and then implemented. Barriers are inevitable and some will probably be the result of what James O'Toole has so aptly characterized as "the ideology of comfort and the tyranny of custom.
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Format: Hardcover
This book's utility comes from its specificity. Managing major change is very difficult, but Behnam N. Tabrizi spells out exactly what your organization should do over three 30-day stages of the process. He provides numbered lists, flow charts, diagrams and examples to illustrate his model. The 90-day (plus time before and after) model itself is exciting and demanding, though some elements of the book are stronger than others. Tabrizi's insistence on preparation before a change and his call for sharp execution during implementation is firmly grounded in realism. getAbstract recommends Tabrizi's visionary book to anyone who is guiding or involved in major organizational change. Beware, however, that the very ease of reading and the clarity of the model may gloss over some of the challenges of change. Sometimes, identifying where an industry is going or what the best response to larger trends might be isn't as easy as Tabrizi makes it sound. Likewise, getting people to commit to working double jobs for the three months this model demands may be difficult...but quite worthwhile.
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