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RULES

4.4 out of 5 stars 13 customer reviews

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Audio CD, 30 Mar 2009
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Product details

  • Audio CD (30 Mar. 2009)
  • Number of Discs: 1
  • Label: Republic of Music
  • ASIN: B001MRPBIG
  • Other Editions: Audio CD |  Vinyl |  MP3 Download
  • Average Customer Review: 4.4 out of 5 stars 13 customer reviews
  • Amazon Bestsellers Rank: 22,607 in CDs & Vinyl (See Top 100 in CDs & Vinyl)
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Product description

Product Description

Following the rapturous success of last year’s debut album Dreams, The Whitest Boy Alive return for 2009 with their follow up album Rules. It's alittle less indie pop than their debut, and perhaps a little more disco--sometimes even betraying a touch of house. The Whitest Boy Alive’s unique sound remains however, with Erlend Oye’s (Kings of Convenience) distinctive vocals and a spare stripped down feel throughout. Rules was recorded in Mexico this summer where the band built a studio in a house by the beach. The lyrics are often of a melancholic vibe, but juxtaposed with the disco feel of the music they equilibrate, making for a compelling listen.

BBC Review

White Lies and Maximo Park already claim to be making music that echoes these globally uncertain times.

Unfortunately for them, neither English indie band reckoned on a Norwegian folk/electronica stalwart encapsulating the prevailing socio-economic feeling in one simple lyric.

Deep into Rules, Erlend Øye's second album under his The Whitest Boy Alive moniker, comes Gravity, and the line, ''How long can a cool cat keep his calm, despite the mounting evidence that there's cause for alarm?''.

It's a weak track aside from this moment of clarity, but is a great indication of what makes Øye a savvy songwriter. He has little time for flab.

Across Rules' eleven tracks there are duff moments, particularly Rollercoaster Ride, which is something of a misnomer considering its flatness.

But what impresses almost everywhere else, much like it did on TWBA's 2006 album Dreams, is the lack of procrastination and excess.

1517 and Courage are both streamlined and funky, all Fender Rhodes and fruity guitar licks. It helps that both come on like contemporary versions of The Isley Brothers' That Lady, Pt. 1 & 2. High On The Heels is another ace, slimline ditty. It's full of cheap, nasty synth noises but retains an efficient Scandinavian feel and would make a neat soundtrack to Calvin Harris ram-raiding Ikea.

Elsewhere, Intentions is a quieter moment that combines classic Stevie Wonder riffs with a playful sound familiar to fans of Air's Moon Safari LP. Reassuringly, it includes another example of lyrically astuteness as Øye croons, "You only want someone when that someone's gone".

Naysayers will complain the funk here is diluted, a million miles from the grit of Prince or Parliament. Some complained similarly about Dreams. What can't be ignored, though is the tenderness and subtlety of an assured and beguiling album that deserves to push TWBA on to bigger audiences and record sales. --Lou Thomas

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on 27 April 2017
Format: Vinyl|Verified Purchase
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on 1 July 2009
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on 24 February 2009
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on 12 April 2012
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on 9 February 2009
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on 2 July 2009
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on 2 September 2016
Format: Vinyl|Verified Purchase
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on 22 April 2015
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