My motivation for reading this book was to understand how the best affiliates work, what they look for and what motivates them. As a leader of a consultancy I have a number of clients who are merchants, improving their performance is my critical objective. With that aim in mind, this book met my objective. So why only 3 stars? Well, the subject matter is one that I've never been comfortable with as a creator of beautiful experiences. How can one reconcile the inherent 'hackerish' tactics of affiliate marketers with the needs of a beautiful web? Well, simply, you cannot. All that can be hoped for is that the primary objective of affiliateers becomes the creation and delivery of quality content that has purpose and meaning, with a happy by-product being an affiliate marketing business. Alas, this desire is a fallacy, for as long as the innate human desire to 'get rich quick' exists, as will valueless affiliate sites. So, for that reason alone this book gets 3 stars. For everything else, it's a 5 star book. Easy to read, easy to understand, concise, actionable, and overall very well written.
I really enjoyed this book. What you have is a Q&A format that answers all the questions any person wishing to become an affiliate might ask. There are handy tips all the way through and just as importantly there is advice on what not to do.
Geno does not promise to give you a formula to get rich quick, but helps to give you some of the tools to start your journey. Everything from good tools to use to export feeds, to the networks you could work with. I think if you are new to affiliate marketing, or fancy a refresh on some areas, you should read this book.