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QR Codes For Dummies Paperback – 1 Jun. 2012

by Joe Waters (Author)
3.8 3.8 out of 5 stars 30 ratings
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Find out how to effectively create, use, and track QR codes

QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no–nonsense advice in this streamlined, portable guide. You′ll find out how to get started, plan your strategy, and actually create the codes. Then you′ll learn to link codes to mobile–friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It′s all presented in the straightforward style you′ve come to know and love, with a dash of humor thrown in.

  • Businesses large and small are using QR codes to share product information, coupons and special offers, and to process payments from customers′ smartphones
  • This small guide is packed with the information you need to start using QR codes with your business
  • Covers what QR codes are and how to get started, plan a QR code campaign, create the codes, and link them to mobile–friendly content
  • Explains code management systems and how to track your results, ways to deliver genuine value to your users, and how to plan for the future
  • Includes ten cool campaign ideas

QR Codes For Dummies, Portable Edition helps you take advantage of this hot trend with practical knowledge you can use right away.

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  1. ISBN-10
    1118337034
  2. ISBN-13
    978-1118337035
  3. Edition
    Portable
  4. Publisher
    John Wiley & Sons
  5. Publication date
    1 Jun. 2012
  6. Language
    English
  7. Dimensions
    13.34 x 0.64 x 22.23 cm
  8. Print length
    120 pages
  9. See all details
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Product description

From the Back Cover

Make marketing campaigns come alive by creating QR Codes that get customers to take action

They′re popping up everywhere, and your business better jump on for the ride. After all, a QR Code provides an instant pathway to your product information, coupons, and even mobile payment processing. With the help of this guide, you can quickly discover how to create, use, and track QR Codes as part of an effective marketing campaign.

  • Buzz, buzz, buzz find out why QR Codes are skyrocketing in popularity and bridge the offline world with online content

  • Choose your app pick a QR Code reader, troubleshoot any issues, and save a QR Code for later use

  • Open your toolbox select the best mobile generator to build your QR Code, make it stand out, and add the finishing touches to launch it

  • Give them what they want ensure your QR Code offers the mobile–friendly content that people want to see

  • Be heard explore all the possible uses for your QR Code and then spread the word so it gets scanned

Open the book and find:

  • Tips for choosing the right QR Code reader for your smartphone

  • Steps for choosing a QR Code generator

  • Ways to generate and test your first QR Code

  • Directions for adapting content for mobile devices

  • Hints for making sure your QR Code is scanned

  • How to use QR Codes for education and fundraising

Learn to:

  • Get started with QR Codes and plan your strategy

  • Create codes and link them to mobile–friendly content

  • Track your results with a code–management system

  • Deliver value to your users

About the Author

Joe Waters shows nonprofits and businesses how to use cause marketing and social media to establish and grow relationships with donors and consumers. He writes the web′s #1 cause marketing blog,?Selfishgiving.com, and is coauthor of Cause Marketing For Dummies.

Product details

  • Publisher ‏ : ‎ John Wiley & Sons; Portable edition (1 Jun. 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 120 pages
  • ISBN-10 ‏ : ‎ 1118337034
  • ISBN-13 ‏ : ‎ 978-1118337035
  • Dimensions ‏ : ‎ 13.34 x 0.64 x 22.23 cm
  • Customer reviews:
    3.8 3.8 out of 5 stars 30 ratings

About the authors

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  1. Joe Waters

    Joe Waters

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  2. Joe Waters

    Joe Waters

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    Full content visible, double tap to read brief content.

    Joe Waters has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, Selfishgiving.com. He's the author of three books: Fundraising with Businesses, Cause Marketing For Dummies and QR Codes for Dummies.

    Joe is a popular speaker on cause marketing, corporate giving, social media, nonprofit branding and mobile technology. Learn more about Joe's speaking appearances at http://www.selfishgiving.com/speaking/

    Joe's written for many publications, including Huffington Post, Forbes, Mediapost, Razoo's Inspiring Generosity, Nonprofit Quarterly, Chronicle of Philanthropy and Healthcare Philanthropy Journal.

    He's been quoted in The New York Times, Reuters, INC.com, and The Nonprofit Times. He's also appeared on HuffPost Live.

    To learn more about Joe, visit his biography board on Pinterest, http://www.pinterest.com/joewaters/about-joe-waters/

    Joe lives in Massachusetts, has a wicked Boston accent and is - obviously - a Red Sox fan.

    See more on the author's page
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Customer reviews

3.8 out of 5 stars
3.8 out of 5
30 global ratings

Top reviews from United Kingdom

ChristineC
5.0 out of 5 stars I have not read it to the end or used any of the advice but I do not have any doubt it is a good guide.
Reviewed in the United Kingdom on 8 March 2017
Verified Purchase
seems to be what I want so thank you. I have not read it to the end or used any of the advice but I do not have any doubt it is a good guide.
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Pete
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on 15 August 2016
Verified Purchase
Covers the basics clearly, but lacks any in-depth insite
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Mark
5.0 out of 5 stars Great insight
Reviewed in the United Kingdom on 2 June 2013
Verified Purchase
This book is a very good insight on QR codes. It is written in plain English describing different ways you can use them and implement them into your organisation (or personal use). I would recommend this to anyone who is either curious about QR codes or looking at a different way to market their business.
One person found this helpful
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Mike B
4.0 out of 5 stars Gave insight
Reviewed in the United Kingdom on 15 February 2013
Verified Purchase
Good for a first insight into QR codes. I would have liked a more comprehensive book with more examples and ideas
One person found this helpful
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Polo121
3.0 out of 5 stars Three Stars
Reviewed in the United Kingdom on 17 October 2014
Verified Purchase
Does what it says on the tin! Not fully utilised this as of yet.
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brian basham
2.0 out of 5 stars Two Stars
Reviewed in the United Kingdom on 19 November 2016
Verified Purchase
It does not give the construction. I got that from Google.
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Top reviews from other countries

Mom's iPhone Xs
5.0 out of 5 stars Love this book
Reviewed in the United States on 30 January 2016
Verified Purchase
Love this book! I learned a lot of cool things that I could utilize QR codes for! My businesss cards, my son with autism who is non verbal, and tons of other uses!! It's fun too!
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Uneducated_Potato
3.0 out of 5 stars Okay
Reviewed in the United States on 29 January 2013
Verified Purchase
I have been a fan of the Dummies series for years and I recently started doing more SEO/ORM/ and online marketing for a start up I work for. I bought the book to help me understand more in depth about QR codes and how to best place/market them on materials we send out. To be honest the book is well written and gives you a great outline. The reason I'm giving it 3 stars is because you can find all this information online for free. I'm a person that likes to read hard copies of materials so I bought this for that reason. If you know nothing about QR codes or how to market them then please by all means buy this book. But if your a computer research junkie then just search and read through several QR and entrepreneur sites for tips and tricks.
8 people found this helpful
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Gang Zuo
5.0 out of 5 stars Great book for beginners!
Reviewed in the United States on 15 August 2016
Verified Purchase
If you want to find out what QR code is, what it can do, in simple and brief way, I think this book is the excellent one to read.
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Khalil Sukkar
4.0 out of 5 stars very usefull
Reviewed in the United States on 16 March 2013
Verified Purchase
It satisfied my need to understand QR codes and assisted me in using them. a good start for sny one
One person found this helpful
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Bryce Gibney
5.0 out of 5 stars QR Codes for Dummies a straight up read.
Reviewed in the United States on 12 February 2013
Verified Purchase
To the point - quick read - no 'gobbly-speak'. Just what I was looking for and able to do my QR Code project same day.
One person found this helpful
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