The Pyramid Principle:Logic in Writing and Thinking Hardcover – 18 Nov 2008
- Choose from over 13,000 locations across the UK
- Prime members get unlimited deliveries at no additional cost
- Find your preferred location and add it to your address book
- Dispatch to this address when you check out
Frequently bought together
Customers who viewed this item also viewed
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?
How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. The Pyramid Principle explains how to: think creatively, reason lucidly, and express ideas with clarity define complex problems and establish the objectives of any document assess your ideas and recognize their relative importance structure your reasoning into a coherent and transparent argument analyze your argument to confirm its effectiveness. The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success.Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect.Bring your ideas to life!
From the Back Cover
PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THE READERS MIND.
The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Mintos famous Pyramid Principle. Can your writing do without it?
GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.See all Product description
Customers who bought this item also bought
Read reviews that mention
There was a problem filtering reviews right now. Please try again later.
I purchased this edition that has been reprinted this year. It is vastly improved in its structure with the addition of two new sections on Logic in Problem Solving and Logic in Presentation with additional appendixes. The techniques taught in this book are used by many professional consulting firms to create clear persuasive messages. Even if you are able to grasp a small part of the principles in this book your reports and presentations will be vastly improved.