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The Pyramid Principle:Logic in Writing and Thinking Hardcover – 18 Nov 2008

4.0 out of 5 stars 40 customer reviews

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  • The McKinsey Way: Using the Techniques of the World's Top Strategic Consultants to Help You and Your Business
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  • The McKinsey Mind - Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm
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Product details

  • Hardcover: 192 pages
  • Publisher: Financial Times/ Prentice Hall; 3 edition (18 Nov. 2009)
  • Language: English
  • ISBN-10: 0273710516
  • ISBN-13: 978-0273710516
  • Product Dimensions: 17.4 x 1.9 x 25 cm
  • Average Customer Review: 4.0 out of 5 stars 40 customer reviews
  • Amazon Bestsellers Rank: 9,138 in Books (See Top 100 in Books)
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Product description


How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. The Pyramid Principle explains how to: think creatively, reason lucidly, and express ideas with clarity define complex problems and establish the objectives of any document assess your ideas and recognize their relative importance structure your reasoning into a coherent and transparent argument analyze your argument to confirm its effectiveness. The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success.Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect.

Bring your ideas to life!

From the Back Cover



The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto’s famous Pyramid Principle. Can your writing do without it?



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