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The Pyramid Principle:Logic in Writing and Thinking Hardcover – 18 Nov 2008

4.0 out of 5 stars 40 customer reviews

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Product details

  • Hardcover: 192 pages
  • Publisher: Financial Times/ Prentice Hall; 3 edition (18 Nov. 2008)
  • Language: English
  • ISBN-10: 0273710516
  • ISBN-13: 978-0273710516
  • Product Dimensions: 16 x 24.2 cm
  • Average Customer Review: 4.0 out of 5 stars 40 customer reviews
  • Amazon Bestsellers Rank: 19,087 in Books (See Top 100 in Books)
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Product description

From the Back Cover

PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THE READER’S MIND.

 

The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto’s famous Pyramid Principle. Can your writing do without it?

 

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.

About the Author

Barbara Minto developed The Pyramid Principle through her early years as a consultant at mckinsey & Company, Inc. She now runs her own consultancy, International, Inc., specialising in teaching the pyramid principle to people whose major training is in business or the professions. She has taught her course to most of the major consulting firms in the world's largest corporations and government organisations.



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