£29.53
  • RRP: £38.99
  • You Save: £9.46 (24%)
FREE Delivery in the UK.
In stock.
Dispatched from and sold by Amazon. Gift-wrap available.
The Pyramid Principle:Log... has been added to your Basket
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Follow the Author

Something went wrong. Please try your request again later.


The Pyramid Principle:Logic in Writing and Thinking Hardcover – 18 Nov 2008

4.1 out of 5 stars 39 customer reviews

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Hardcover
£29.53
£28.12 £29.73
Promotion Message Save £5.00 on orders £25.00 or more 1 promotion

Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more
click to open popover

Special offers and product promotions

  • Get £5 off qualifying orders of £25 or more. Today only. Ts&Cs apply. Enter code BIGTHANKS at checkout. Here's how (terms and conditions apply)
  • Buy this product and stream 90 days of Amazon Music Unlimited for free. E-mail after purchase. Conditions apply. Learn more

Frequently bought together

  • The Pyramid Principle:Logic in Writing and Thinking
  • +
  • The McKinsey Way: Using the Techniques of the World's Top Strategic Consultants to Help You and Your Business
  • +
  • The McKinsey Mind - Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm
Total price: £65.84
Buy the selected items together

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone

To get the free app, enter your mobile phone number.

kcpAppSendButton


Product details

  • Hardcover: 192 pages
  • Publisher: Financial Times/ Prentice Hall; 3 edition (18 Nov. 2009)
  • Language: English
  • ISBN-10: 0273710516
  • ISBN-13: 978-0273710516
  • Product Dimensions: 17.4 x 1.9 x 25 cm
  • Average Customer Review: 4.1 out of 5 stars 39 customer reviews
  • Amazon Bestsellers Rank: 36,547 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

Synopsis

How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly. Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it. The Pyramid Principle explains how to: think creatively, reason lucidly, and express ideas with clarity define complex problems and establish the objectives of any document assess your ideas and recognize their relative importance structure your reasoning into a coherent and transparent argument analyze your argument to confirm its effectiveness. The clear communication of ideas, whether to clients, colleagues or the management board, is a key factor in determining personal success.Applying the Pyramid Principle will enable you to present your thinking so clearly that the ideas move off the page and into the reader's mind with a minimum of effort and a maximum of effect.

Bring your ideas to life!

From the Back Cover

PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THE READER’S MIND.

 

The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto’s famous Pyramid Principle. Can your writing do without it?

 

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.

See all Product description

39 customer reviews

4.1 out of 5 stars

Review this product

Share your thoughts with other customers

Read reviews that mention

2 September 2017
Format: HardcoverVerified Purchase
4 people found this helpful
Comment Report abuse
7 June 2016
Format: HardcoverVerified Purchase
3 people found this helpful
Comment Report abuse
3 January 2013
Format: HardcoverVerified Purchase
4 people found this helpful
Comment Report abuse
11 January 2013
Format: HardcoverVerified Purchase
2 people found this helpful
Comment Report abuse
10 February 2019
Format: HardcoverVerified Purchase
28 April 2013
Format: HardcoverVerified Purchase
2 people found this helpful
Comment Report abuse
1 October 2015
Format: HardcoverVerified Purchase

Would you like to see more reviews about this item?

Pages with related products. See and discover other items: presentation skills, sarah hall, systems thinking, time management, design thinking