Purple Cow: Transform Your Business by Being Remarkable Paperback – 27 Jan 2005
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
About the Author
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.
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This is a great insight into what really is happening in the world today. A quick but very inspiring read!
At times, the book felt dated, especially the chapter about Nokia and Motorola being the kings of the cellphone industry and how cellphones are not exciting anymore. It's scary how fast some industries are changing, and giants of the past are driven to extinction by modern-day Purple Cows of other companies; which is clearly the case in the aforementioned cellphone argument.
Nevertheless, there are some interesting points here. Even if the book leaves you unimpressed, you won't feel like you have invested too much time or money into it.
Tribes was the same, boring as hell! 1 point!
This is an blog post, not a book.
Despite all that, this book has given me some really good ideas for my own business. I had to 'think' way outside my comfort zone - mainly because Seth Godin doesn't give any advice, so I 'have to' think outside the box, excuse the cliche. He doesn't tell you what to do. There is no 7-point plan or secret to marketing success. He just tells you which marketing plan has worked and which hasn't. He talks about taking risks and not being afraid to be disliked in order to transform your business and become remarkable.
If you're serious about running your business and you want to take a different approach, seriously consider buying this book.