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Purple Cow: Transform Your Business by Being Remarkable Paperback – 27 Jan 2005

4.1 out of 5 stars 102 customer reviews

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  • Purple Cow: Transform Your Business by Being Remarkable
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Product details

  • Paperback: 160 pages
  • Publisher: Penguin (27 Jan. 2005)
  • Language: English
  • ISBN-10: 014101640X
  • ISBN-13: 978-0141016405
  • Product Dimensions: 12.9 x 0.9 x 19.8 cm
  • Average Customer Review: 4.1 out of 5 stars 102 customer reviews
  • Amazon Bestsellers Rank: 14,608 in Books (See Top 100 in Books)
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Product description

Synopsis

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

About the Author

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.


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