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Public Relations Strategy (PR In Practice) Paperback – 11 Jan 2009

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 208 pages
  • Publisher: Kogan Page; 3 edition (11 Jan. 2009)
  • Language: English
  • ISBN-10: 074945640X
  • ISBN-13: 978-0749456405
  • Product Dimensions: 15.2 x 1.5 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: 665,628 in Books (See Top 100 in Books)
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Product description

Review

"..presents an overview of public relations at the advanced strategic level and describes specialist strategic areas of governance, reputation management, internal communication.."
-- SciTech Book News, August 2007

'A useful addition to the thinking PR person's library, as well as
a valuable learning tool for students' -- Ireland's Marketing & Media Monthly - Summer 2007

'This book has some excellent case studies'
-- Ireland's Marketing & Media Monthly - Summer 2007 --This text refers to an out of print or unavailable edition of this title.

Book Description

International case studies include CAT, Brazil; Suncorp-Metway Finance, Australia; Body Shop, Canada; Gestetner Company, UK

Discusses how PR strategies have been shaped by globalization;

Explores how the increasing reach of the Internet has changed PR strategy.

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17 November 2011
Format: Paperback
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