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Public Relations Strategy: A Guide to Corporate Communications Management (PR In Practice) Paperback – 1 Sep 2001

5.0 out of 5 stars 1 customer review

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Product details

  • Paperback: 160 pages
  • Publisher: Kogan Page; 1 edition (1 Sept. 2001)
  • Language: English
  • ISBN-10: 0749435410
  • ISBN-13: 978-0749435417
  • Product Dimensions: 15.4 x 1.1 x 23.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,871,451 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


"..presents an overview of public relations at the advanced strategic level and describes specialist strategic areas of governance, reputation management, internal communication.."
-- SciTech Book News, August 2007

'A useful addition to the thinking PR person's library, as well as
a valuable learning tool for students' -- Ireland's Marketing & Media Monthly - Summer 2007

'This book has some excellent case studies'
-- Ireland's Marketing & Media Monthly - Summer 2007 --This text refers to an out of print or unavailable edition of this title.

Book Description

International case studies include CAT, Brazil; Suncorp-Metway Finance, Australia; Body Shop, Canada; Gestetner Company, UK|Discusses how PR strategies have been shaped by globalization and the Internet --This text refers to an out of print or unavailable edition of this title.

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Top Customer Reviews

Format: Paperback
This book is a great introduction to key theory and practice for PR strategy which allows you to understand in both theoretical and practical contexts.

I used this at undergrad to increase my understanding, I used in in my working life in the PR and marketing industry, and now I am doing my MSC and am using it to back up my practical understanding all over again!

All of the CIPR books are excellent, particularly Risk Issues and Crisis Management.
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