Public Relations Strategy: A Guide to Corporate Communications Management (PR In Practice) Paperback – 1 Sep 2001
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"..presents an overview of public relations at the advanced strategic level and describes specialist strategic areas of governance, reputation management, internal communication.."
-- SciTech Book News, August 2007
'A useful addition to the thinking PR person's library, as well as
a valuable learning tool for students' -- Ireland's Marketing & Media Monthly - Summer 2007
'This book has some excellent case studies'
-- Ireland's Marketing & Media Monthly - Summer 2007 --This text refers to an out of print or unavailable edition of this title.
International case studies include CAT, Brazil; Suncorp-Metway Finance, Australia; Body Shop, Canada; Gestetner Company, UK|Discusses how PR strategies have been shaped by globalization and the Internet --This text refers to an out of print or unavailable edition of this title.See all Product Description
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Top Customer Reviews
I used this at undergrad to increase my understanding, I used in in my working life in the PR and marketing industry, and now I am doing my MSC and am using it to back up my practical understanding all over again!
All of the CIPR books are excellent, particularly Risk Issues and Crisis Management.