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Public Relations History: Reworking pasts and reclaiming futures (Routledge New Directions in Public Relations & Communication) Hardcover – 1 Nov 2016


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Product details

  • Hardcover: 224 pages
  • Publisher: Routledge; 1 edition (15 Jun. 2019)
  • Language: English
  • ISBN-10: 1138853976
  • ISBN-13: 978-1138853973
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 4,559,281 in Books (See Top 100 in Books)
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Product description

About the Author

David McKie is Professor in the Department of Management Communication at the University of Waikato, New Zealand. He has published or co-published four books (including the 2007 NCA prize winner Reconfiguring Public Relations), 22 book chapters, and 55 refereed journal articles. As CEO of RAM International Consulting, David works in leadership and strategic communication in Asia, Europe, and the United States.

Jordi Xifra is Professor at the Universitat Pompeu Fabra (Barcelona) in which he is the director of the Master of Science in Strategic Communication and Public Relations. He has published more than 15 books on public relations and public affairs in Spain and South America, and his articles have been accepted for publication in Public Relations Review, Journal of Public Relations Research, and American Behavioral Scientist, between others. He founded AIRRPP, the Spanish Public Relations Research Association, and he is the coeditor of Public Relations Inquiry (Sage).


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