The Public Relations Handbook (Media Practice) Hardcover – 13 Dec 2007
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About the Author
Alison Theaker is Head of Education and Training at the Institute of Public Relations and was formerly principal lecturer and course leader in Public Relations at Leeds Business School. In 2002-2003 she taught at Emerson College, in Boston, MA. She is the co-author of Effective Media Relations --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
This would be fine as a 'course book' at college - but fairly useless if you are already working in PR
the QMUC case study was particulary helpful!
Alison Theaker's book is like finding an oasis in the middle of the desert. Clear and comprehensive it explains in reader friendly text the concepts, theories and history of public relations. Yes, there are lots of references to other works, but this is by no means unusual. If you've actually read any other author's PR related research paper, journel or seminal report you will see their works littered with references to other authors as well. The difference is that Theaker's book provides just enough liquid refreshment to help you digest another mouthful of dry academic biscuit.
Most Recent Customer Reviews
Excellent book which tackles in detail the different aspects of PR. The most of the PR book are too superficial.Published 17 months ago by Maria Rita
An excellent book, and invaluable if you're studying PR. The listing has got the author wrong it should be Alison Theaker.Published 21 months ago by ChicChantal
The book was highly reccommended by my lecturer and one of them even contributed to it. However, I find the text difficult to work through as the entire book is in black and white. Read morePublished on 26 Feb. 2009 by Rachel (Confessions of a Book Geek)
I saw the "look inside" part of this book on public affairs and decided it would be worth a buy even at £70. Read morePublished on 17 Jan. 2009 by L. Glendon
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