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Public Relations For Dummies, 2nd Edition Paperback – 12 May 2006

4.4 out of 5 stars 15 customer reviews

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Product details

  • Paperback: 382 pages
  • Publisher: For Dummies; 2Rev Ed edition (12 May 2006)
  • Language: English
  • ISBN-10: 0471772720
  • ISBN-13: 978-0471772729
  • Product Dimensions: 18.8 x 2 x 23.4 cm
  • Average Customer Review: 4.4 out of 5 stars 15 customer reviews
  • Amazon Bestsellers Rank: 24,600 in Books (See Top 100 in Books)
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Product description

Review

" the ideas herein will make your creative mind fly for sure!" ( TamsPalm Blog, September 2006)

From the Back Cover

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full–throttle campaign that′ll generate buzz and build your bottom line.

THE DUMMIES WAY®

Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun

Discover how to:

Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis

Get smart!
@www.dummies.com

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