Public Relations For Dummies, 2nd Edition Paperback – 12 May 2006
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"…the ideas herein will make your creative mind fly for sure!" ( TamsPalm Blog, September 2006)
From the Back Cover
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full–throttle campaign that′ll generate buzz and build your bottom line.
THE DUMMIES WAY®
Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun
Discover how to:
Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis
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Top Customer Reviews
Appears to be designed for total beginners, yet not patronising. We refer to it all the time when our marketing ideas dry up.
I fully recommend this book if you're working in PR, studying to be a PR consultant or if you plan to do your own PR work for your company. It's informative and doesn't leave you bored.
Author of: "Online Marketing to Investors: How to develop Effective Investor Relations" (Business Expert Press, 2015)
you will get to page 216, only to find that pages 169 - 216 have thereafter been repeated and pages 217 - 265 are missing (which count for part of c16, c17, c18 and part of c19)
Rather ironic considering this book is supposed to be illustrating how to give good pr, rather it is a good example of bad pr.
Most Recent Customer Reviews
Its exactly what you would expect from a Dummies book. simply presented for beginners like myself.Published 16 months ago by v w