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Public Relations For Dummies, 2nd Edition Paperback – 12 May 2006

4.3 out of 5 stars 12 customer reviews

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  • Public Relations For Dummies, 2nd Edition
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Product details

  • Paperback: 382 pages
  • Publisher: For Dummies; 2nd Revised edition edition (12 May 2006)
  • Language: English
  • ISBN-10: 0471772720
  • ISBN-13: 978-0471772729
  • Product Dimensions: 18.8 x 2 x 23.4 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 92,772 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Review

"…the ideas herein will make your creative mind fly for sure!" ( TamsPalm Blog, September 2006)

From the Back Cover

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full–throttle campaign that′ll generate buzz — and build your bottom line.

THE DUMMIES WAY®

Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun

Discover how to:

Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis

Get smart!
@www.dummies.com

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Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Paperback
Broken up into chapters and well indexed so easy to find what you're looking for. Gives practical instrcutions, theorectical advice and real-life examples to illustrate the author's points. Would be useful for people who own a small or large company, work in PR for one company or possibly as a starter in a PR firm.
Appears to be designed for total beginners, yet not patronising. We refer to it all the time when our marketing ideas dry up.
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Format: Paperback Verified Purchase
Excuse the terrible pun title. This book was purchased after careful consideration, I have looked at so many reference PR books and kept finding I was disappointed as they were sector specific - that wasn't what I was looking for. This book however, offers a wealth of idea's suggestions and tips suitable for PR's and companies working in any employment area.

I fully recommend this book if you're working in PR, studying to be a PR consultant or if you plan to do your own PR work for your company. It's informative and doesn't leave you bored.
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Format: Paperback
As a creative professional, this book is exactly what i hoped it would be! very informative, very well written, repeats itself a tad but perhaps that is to cement some of it's points? it clarifies your suspicions and gives you the confidence to try our your pr ideas!
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Format: Paperback
This book is surprisingly good. It is packed full of ideas for getting publicity - covers a very wide range of situations and tactics. Recommended.

Daniel Valentine
Author of: "Online Marketing to Investors: How to develop Effective Investor Relations" (Business Expert Press, 2015)
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Format: Paperback Verified Purchase
unfortunately 4 of the chapters are missing.

you will get to page 216, only to find that pages 169 - 216 have thereafter been repeated and pages 217 - 265 are missing (which count for part of c16, c17, c18 and part of c19)

Rather ironic considering this book is supposed to be illustrating how to give good pr, rather it is a good example of bad pr.
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Format: Paperback
I've got to confess I'm a magazine publisher who gets pestered by PR companies for my media planner, forward features list etc, which I always send them, thinking that they may be helping me sell my advertising. Anyway, I bought the book because I wanted to find out what PR people actually did (they certainly didn't generate any advertising for me!). Shock, horror, the book explained that PR companies go to (my) clients and tell them not to take paid adverts, but to submit articles for publication instead. The PR company appears to get paid with my foregone advertising revenue. Ouch, we now have a comprehensive internal policy for all PR company interactions.
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