FREE Delivery in the UK.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Public Relations for Asia has been added to your Basket

Dispatch to:
To see addresses, please
Or
Please enter a valid UK postcode.
Or
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 3 images

Public Relations for Asia Hardcover – 25 Oct 2007

3.5 out of 5 stars 4 customer reviews

See all 2 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Hardcover
"Please retry"
£41.00
£37.07 £0.89
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Man Booker International Prize 2017
A Horse Walks Into a Bar has won the Man Booker International Prize 2017. Learn more
£41.00 FREE Delivery in the UK. Only 1 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.
click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Hardcover: 248 pages
  • Publisher: AIAA; 2008 edition (25 Oct. 2007)
  • Language: English
  • ISBN-10: 0230549411
  • ISBN-13: 978-0230549418
  • Product Dimensions: 15.6 x 1.6 x 23.4 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 3,825,874 in Books (See Top 100 in Books)
  • If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

Review

'Lack of skilled talent is the largest single threat to the extraordinary growth of public relations in Asia.  "PR for Asia" is the go to sourcebook that addresses that skills gap.  It is a pragmatic guide, complete with intelligent analysis, proven as effective pr tools and useful examples from across the region.' - Paul Taaffe, chairman and chief executive of Hill& Knowlton worldwide

'Asia is the most exciting PR market in the world. This book not only critically analyses the nature and structure of PR now and in the future, but also offers a wealth of straight talking practical advice from how to write a PR plan to what to do when a difficult journalist rings you up.' - Danny Rogers, Editor, PR Week
 
'15 years ago a student from the People's Republic of China told me she wanted to understand 'why Western Companies need Public Relations managers'. Today the question would be 'how should Asian companies best use public relations.' This book is a much needed source of guidance on how PR can work in what are now the largest markets for many organizations.' - Gary Davies, Professor of Corporate Reputation, Manchester Business School, UK
 
'Morris and Goldsworthy offer a unique combination of top level industry and academic experience. Public Relations for Asia is a must for anyone interested in public relations.' - Chang Yiru, Editor, CCTV
 
'Asia looks set to experience the sort of astonishing growth in public relations that the West has recently experienced. Morris and Goldsworthy look set to accelerate that growth.' - Mike Waterson, Chairman, World Advertising Research Center
 
'The book, like the authors, is full of knowledge, experience and thought provoking ideas.' - Lord Tim Bell, Chairman of Chime Communications plc and former PR adviser to Prime Minister Thatcher

About the Author

TREVOR MORRIS is one of the UK's most senior PR practitioners and since 2005 a Visiting Professor at the University of Westminster, UK, where he teaches on a range of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of Chime Communications Public Relations Group, the UK (and Europe)'s largest PR group, with some 250 employees. In nearly a quarter of a century in the industry he successfully built a major PR consultancy, worked for numerous major companies and government bodies and alongside most of the key players in contemporary PR. Morris has made countless TV, radio and newspaper appearances and maintains a high profile within the industry .

SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of Westminster, UK. He established London's first Master of Arts course in Public Relations and has since added the teaching of Public Relations to the University's well-known undergraduate media studies program. He has lectured to international audiences, including Johns Hopkins University and at the Sorbonne. His civil service career included three years at the Central Office of Information and press office work for a number of Government departments. He has also worked as a PR consultant in the private sector.

Customer Reviews

3.5 out of 5 stars
Share your thoughts with other customers

Top Customer Reviews

By Rolf Dobelli TOP 500 REVIEWER on 1 Jun. 2009
Format: Hardcover
In spite of its title, this book has lots to do with public relations, but very little to do with public relations in Asia. Alas, its brief analysis of Asian PR is oversimplified and vague. However, Trevor Morris and Simon Goldsworthy provide a nice introductory level text to the fundamentals and mechanics of public relations in general. After covering the basics and taking a brief look at various PR specialties, he outlines how to plan and strategize a campaign. He then describes the skills you need to write a press release or generate online material, and covers how to handle PR in a crisis. getAbstract recommends this useful primer to anyone entering PR, but notes that you shouldn't book your flights to Asia just yet.
Comment 2 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
Having lived and worked for multinational public relations consultancies in Asia for more than eighteen years, I was naturally excited to see a book written on the subject. That was, until I read the book.

The book appears to have been written for an English audience, with quotes and snippets about Asia dropped in as an afterthought. Nearly all the examples relating to Asia come from PR Week magazine; it looks as though the authors did a search through the magazine's online archive - looking for anything relevant from PR Week's sister magazine in Asia, called Media.

Also, bearing in mind the authors' academic background, it is surprising and, frankly, inconvenient that none of quotations, examples or other source material are dated. For example, it is not possible to tell if a PR event cited took place in 2007 or 1997.

That said, this is an excellent and practical introduction to public relations - one I wish had been available when I was starting out. However - and sadly - the most Asian feature of this book is the illustration on the front cover, of Beijing's Birds Nest stadium.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
I read this book on a need-to-know basis - specifically, because over the last three years the Asian markets (especially China and India) have become increasingly important to our publishing company (we're UK-based, but involved in an international joint venture).
Personally, I found the 2nd section of the book, on Strategy and Planning, the most helpful, with the sub-sections on 'In-House or Consultancy' and on 'Crisis Management' potentially very useful. However, for anyone directly involved with PR, and especially if they're new to it, I would the suggest the 3rd section of the book, on 'PR Skills', will prove invaluable. It's split into numerous sub-sections, ranging from 'how to write a press release', 'how to do a media interview', and 'how to design an online press office', to 'how to plan and run PR events', and 'how to write and deliver a good presentation/speech'.
So, all-in-all, I thought it was a very insightful and informative analysis of PR for the Asian markets, and an exceptionally erudite blueprint of how to practice it.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
This book was recommended to me and was invaluable - lots of clear explanations and practical tips about the fundamentals of PR from people with a wealth of experience. It's a fantastic source book for building PR skills in these markets.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 3.0 out of 5 stars 3 reviews
3.0 out of 5 stars PR 101 1 Jun. 2009
By Rolf Dobelli - Published on Amazon.com
Format: Hardcover
In spite of its title, this book has lots to do with public relations, but very little to do with public relations in Asia. Alas, its brief analysis of Asian PR is oversimplified and vague. However, Trevor Morris and Simon Goldsworthy provide a nice introductory level text to the fundamentals and mechanics of public relations in general. After covering the basics and taking a brief look at various PR specialties, he outlines how to plan and strategize a campaign. He then describes the skills you need to write a press release or generate online material, and covers how to handle PR in a crisis. getAbstract recommends this useful primer to anyone entering PR, but notes that you shouldn't book your flights to Asia just yet.
1.0 out of 5 stars Disappointing if you already know the basics of public relations 28 Feb. 2008
By Globetrotter - Published on Amazon.com
Format: Hardcover
This book is a beginning primer for public relations, with only a few short examples set in Asia. Only one section - The Future of Public Relations in Asia has any real Asian specific content that can be used, and that is not robust. As a basic book on public relations for the new communicator, this book has some merit. If you are already a PR practitioner, and are looking for some information on how to tailor your programs for the Asian market, this book will be a big disappointment, and there will be nothing here you don't already know.
5.0 out of 5 stars Public relations for Asia invaluable 10 July 2008
By A. Groves - Published on Amazon.com
Format: Hardcover
This book would be invaluable for practitioners wishing to expand their knowledge of PR issues and practice in Asia, alongside some insightful advice on both principles and specifics of successful PR.

It's easy to read and to refer to in sections. Recommended.
Were these reviews helpful? Let us know