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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction Paperback – 2 Nov 2012

4.3 out of 5 stars 46 customer reviews

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Frequently bought together

  • The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
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Product details

  • Paperback: 248 pages
  • Publisher: Crimson Publishing; 1 edition (2 Nov. 2012)
  • Language: English
  • ISBN-10: 9781780590073
  • ISBN-13: 978-1780590073
  • ASIN: 1780590075
  • Product Dimensions: 13.8 x 1.4 x 21.6 cm
  • Average Customer Review: 4.3 out of 5 stars 46 customer reviews
  • Amazon Bestsellers Rank: 149,983 in Books (See Top 100 in Books)
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Product description

About the Author

Leigh is a pricing expert and leading researcher in behavioural economics, writing the UK's most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK's leading pricing consultancy.


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