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Psychology of Persuasion, The: How To Persuade Others To Your Way Of Thinking Hardcover – 31 May 1996

3.8 out of 5 stars 8 customer reviews

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Product details

  • Hardcover: 288 pages
  • Publisher: Pelican Publishing Co. (US) (31 May 1996)
  • Language: English
  • ISBN-10: 1565541464
  • ISBN-13: 978-1565541467
  • Product Dimensions: 16.5 x 3.2 x 24.1 cm
  • Average Customer Review: 3.8 out of 5 stars 8 customer reviews
  • Amazon Bestsellers Rank: 891,257 in Books (See Top 100 in Books)
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Product description


This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion.Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven techniques from a variety of disciplines - including hypnosis, nuerolinguistic programming, and even sales training - "The Psychology of Persuasion" teaches you everything you need to know about this powerful tool.Armed with this knowledge, you can begin your journey to truly understand why we do things - and how to persuade others to your way of thinking.

From the Inside Flap

25 years of experience in selling and persuasive communication research. Hogan holds a doctorate in psychology and resides in Burnsville, Minnesota, with his wife and two children.
Hogan is the author of Talk Your Way to the Top: Communication Secrets to Change Your Life; coauthor, with Mary Lee LaBay, of Through the Open Door: Secrets of Self-Hypnosis; coauthor, with William Horton, of Selling Yourself to Others: The New Psychology of Sales; and coauthor, with Ron Stubbs, of Can't Get Through: Eight Barriers to Communication, all available from Pelican.

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8 customer reviews

3.8 out of 5 stars

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3 May 2011
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3 September 2008
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