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The Psychology of Attitudes and Attitude Change (Sage Social Psychology Program) Paperback – 20 Jan 2010
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`An outstanding new text. Written in an engaging style it provides an impressive review of both basic and applied work. Classic studies are interwoven with important recent findings to provide a scholarly overview of this exciting area of social psychology' - Professor Mark Conner, University of Leeds
`Maio and Haddock provide an excellent up-to-date summary of the key findings in the field in their very readable new text' - Richard E. Petty, Ohio State University
About the Author
I am interested in social values (e.g., equality, freedom, helpfulness), attitudes, and emotional processes. My two principal interests at the moment are projects examining psychological connections between values and behaviour (including the adoption of a healthy lifestyle) and adult mental representations of children.
Top customer reviews
This is an excellent book which compiles a variety of different psychological theories and presents them in a really easily accessible and understandable way. It also provides a long list of references which can be used for further research into particular areas of interest to expand on the basic overview the book provides. This book, in my opinion, is good for people wanting to find a place to start their research into attitudes or who need to have a little knowledge about a variety of different areas, as I did.
There was nothing I disliked about this book, even things such as the size (easy to fit into a bag) and pretty design were positive.