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Top Customer Reviews
Edward Bernays is known as ‘the father of public relations’ and is undoubtedly one of the most influential men of the 20th century. In this book he promotes the newly emerging field of propaganda and PR as a necessary and good thing, vital to the functioning of a modern democratic society. The target audience is clearly the businessmen and politicians that form his client-group. It is interesting to see the author plainly and matter-of-factly discuss things that would now get anyone labelled a conspiracy theorist – the need for hidden government and manipulation of the common herd so that they do not interfere with the needs of industry and the elite. Even if you are familiar with these kinds of topics already, it is eye-opening to see them presented not by aforementioned conspiracy theorists and activists, but by a passionate advocate and architect of the methods now applied globally to maintain control of society at large.
It should be studied in schools, both as a historical work and also to help arm young people against the assault of psychological warfare we are confronted with each time we walk down the high street, enter a supermarket, open a magazine or newspaper, turn on the TV or listen to the radio.
Bernays, as one would expect from the most successful propagandist of the 20th century, has a thorough grasp of psychology and sociology. His psychological view is based on "Uncle Siggy" - his Uncle Sigmund Freud. The origin of his sociological views, however, are less clear, but he shares the views of many liberal thinkers that a real democracy is a danger to be avoided, and not an ideal to be sought.
Bernays likes to point out the fact that we like to think that we are "free", but we are often led by the "experts": in business, in politics, in science, philosophy, ethics. The PR agent serves the interests of the minority who control the interests and habits of the masses (what Bernays calls the "invisible Government"), by using the media industry itself, without its exclicit knowledge.
He describes an example from the fashion industry that is so obvious, that one feels very stupid in not noticing it.
This short book, `Propaganda', is essentially propaganda for propaganda. By the 1920s, the once neutral word "propaganda" had been tainted with the same connotations it still has until now. Bernays, a professional propagandist, tasked himself with the mission of giving acceptability back to what he considered a legitimate advertising technique. This was back before he would realise that the word would never become fashionable again, replacing it with "public relations", or P.R.(opaganda). And, so, this short book acts essentially as an advertisement for "educated Americans", to teach them of the value of propaganda. The first half of the book is basically an apology for propaganda, and the wise men behind the scenes that we have "consented" to employ it for "our own good", to sway our opinions into the right direction and to prevent chaos from ensuing as a result of having no wise guidance in our lives.Read more ›
Inform yourself to innoculate yourself so that you will not be mislead.
Bernays and the people in power, are wrong to think that real democracy is a dangerous thing. Its only dangerous to them because it challenges their priviliges and greed.
what we need desperately is a real deomcracy ie govt by for of the people not by for of the mulitnational corporations and their bought politicians which we have now.
This present day recession is a prime example of how we are persuaded to go along with their agenda of cuts to our public services, lower wages, worse work conditions, targetting the poor, etc. Dont believe the hype. The recession was made by the financial elites on purpose and there is absolutely no need for these cuts.
911 was an excuse to go to war and clamp down on civil libertie. The recession is an excuse to impoverish us whilst the rich get richer.
Most Recent Customer Reviews
While the content is enduringly interesting and highly prescient, this particular edition is so littered with typing errors that it's a distraction. Read morePublished 6 months ago by Dex Dexter
Judging by the title of the book and it's reviews I was expecting to read a concise instructional work on how to emit and broadcast propaganda for your own ends. Read morePublished 7 months ago by Amazon Customer
Small nice book that can even be carried around in my pocket...reads very direct and succinct...a glance already noticed some insightful ideas...looking forward to reading!Published 7 months ago by Chinua Armah
Extremely relevant for a book written nearly 100 years ago. Great insight into the inner workings of modern corporate and governmental entities. Read morePublished 13 months ago by JackMully
I was so happy to find this book, I had a great deal of difficulty. I really recommend reading this. A comment on the edition though: it's pretty basic and has a bunch of typos. Read morePublished 14 months ago by mg12345
A must-read book for anyone who wants to know where PR came from (and how it influences our society today - see the Century of Self documentary for more on this subject).Published 14 months ago by Mr. L. Porter
I went to the X Factor final, we won tickets, and I had the opportunity to just look at the behaviour of the crowd. It was like a Hitler youth rally but with grown ups. Read morePublished 19 months ago by a badly positioned hole near centre of chariot wheel