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Promiscuous Customers: Invisible Brands - Delivering Value in Digital Markets Paperback – 5 Dec 2001

4.5 out of 5 stars 3 customer reviews

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Product details

  • Paperback: 280 pages
  • Publisher: John Wiley & Sons; 1 edition (5 Dec. 2001)
  • Language: English
  • ISBN-10: 1841121592
  • ISBN-13: 978-1841121598
  • Product Dimensions: 15.6 x 2.2 x 23.5 cm
  • Average Customer Review: 4.5 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: 3,316,848 in Books (See Top 100 in Books)
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Product description

Review

"For a readable, thought–provoking and challenging assessment of how to deliver value in digital markets, this is a recommended read." (European Centre for Customer Strategies, 21 February 2002)

Synopsis

This title provides the insights, the framework and the toolkit for confident, flexible management through the next wave of e-business.

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30 January 2002
Format: Paperback
4 people found this helpful
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27 February 2002
Format: Paperback
One person found this helpful
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25 April 2002
Format: Paperback
3 people found this helpful
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