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Programming for TV, Radio & The Internet: Strategy, Development & Evaluation by [Gross, Lynne, Gross, Brian, Perebinossoff, Philippe]
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Programming for TV, Radio & The Internet: Strategy, Development & Evaluation Kindle Edition

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Length: 345 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Description

About the Author

Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
Brian Gross, MFA, is a multimedia and Internet developer, critically-acclaimed composer, visual artist and published writer. He has been a Professor in the Radio, Television and Film, as well as the Communications departments at California State University at Fullerton, and has developed community-based initiatives to reach at-risk youth through new media. His work has been featured in galleries, performance venues and on radio throughout the United States and Europe.
Philippe Perebinossoff is a member of the Radio, Film & Television faculty at California State University-Fullerton, where he teaches a variety of critical studies courses. He is a former ABC television executive, having been both a network censor and a programming executive, supervising the development of over 200 television movies, including the Oprah Winfrey Presents franchise (such as the Emmy award winning Tuesdays with Morrie). It's important to him that students and industry professionals are able to reconcile ethical maxims in real world situations within the workplace, prompting the writing of this text.

Product details

  • Format: Kindle Edition
  • File Size: 13803 KB
  • Print Length: 345 pages
  • Page Numbers Source ISBN: 0240806824
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Focal Press; 2 edition (12 Nov. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,949,663 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 5.0 out of 5 stars 2 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Behind the Scenes of Media Programming 27 Jan. 2006
By Media Professional - Published on Amazon.com
Format: Paperback
This is a very solid job at describing a constantly moving target. The authors (the first and third are at California State University-Fullerton, while Brian Gross teaches out in Jakarta and has enjoyed extensive experience in all three media) help to bring ever more important Internet content into the media mainstream with their treatment. Chapters cover the history of programming in all three services (and related areas such as video games), sources of television programming, sources of radio and Internet content, development of content for each of the three, testing of audience reactions, elements of successful programming, factors influencing television programming, factors impacting radio and Internet content, scheduling strategies for each of these services, program evaluation, changing and canceling programs, and ethical issues. The book is more descriptive than critical in approach, and helps readers get behind the scenes to better understand the players and process.
5.0 out of 5 stars Used for Grad Level Course 11 April 2015
By JFS Films - Published on Amazon.com
Format: Paperback
This book is spot on. As an industry professional for over 20 years, I can attest to the validity of Gross's points. I used thisas a text in my graduate TV programming course at NYIT's Manhattan campus a few years back. Can't use it anymore since it is now 10 years old and Focal Press has no plans for an update.
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