- Paperback: 360 pages
- Publisher: Wrox; 1 edition (17 April 2007)
- Language: English
- ISBN-10: 0470100923
- ISBN-13: 978-0470100929
- Product Dimensions: 18.8 x 2 x 23.4 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (10 customer reviews)
- Amazon Bestsellers Rank: 1,253,937 in Books (See Top 100 in Books)
- See Complete Table of Contents
Professional Search Engine Optimization with PHP: A Developer's Guide to SEO (Programmer to Programmer) Paperback – 17 Apr 2007
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From the Back Cover
Professional Search Engine Optimization with PHP
Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site′s inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.
Written for the PHP developer or tech–savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You′ll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you′ll apply this knowledge by creating a sample e–commerce catalog and an optimized WordPress blog.
What you will learn from this book
- Understand the criteria that influence search engine rankings
Create keyword–rich URLs using PHP, Apache, and mod—rewrite
Use HTTP Headers to properly indicate the status of web documents
Create optimized content and cope with duplicate content effectively
Avoid being the victim of black hat SEO techniques
Understand and implement geo–targeting and cloaking
Use site maps effectively for users as well as search engines
Create a search engine friendly WordPress blog
Build a search engine friendly e–commerce catalog
Who this book is for
This book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.
Wrox Professional guides are planned and written by working programmers to meet the real–world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
About the Author
Jaimie Sirovich is a search engine marketing consultant. He works with his clients to build them powerful online presences. Officially Jaimie is a computer programmer, but he claims to enjoy marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on e–commerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEOEgghead.com.
Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. He s getting involved with various commercial and research projects, and when not planning to buy Google, he enjoys his bit of social life. If you want to say Hi, you can reach Cristian through his personal web site at http://www.cristiandarie.ro.
Top Customer Reviews
The rest of the chapters go into more detail and give examples of how to optimise your code for search engines. The PHP examples are nice and simple, so any PHP developer can follow them and the more experienced developers can easily apply the simple exercises to more complicated scenarios.
The regular expressions chapter wasn't something I was expecting to find, but is something that is definitely needed as background knowledge.
I was particularly impressed how the authors of this book don't claim to know the ins and outs of how Google works. They don't try to make you believe that they have all of the answers, like some SEO experts tend to do. This honesty give me confidence in the authors' credibility. The authors give informed advice based on their experiences and direct you to other sources of information. When they don't have a definite explanation (for example, how page rank is calculated) they tell you what is the most likely answer based on the opinions of various experts. This allows the reader to form their own conclusion.
I recommend this book to PHP programmers of all abilities who are interested in any level of search engine optimisation.
This book is great as it takes an approach for PHP users. It also helps you think about better development to consider Google, Yahoo and others "Liking You" ie: not penalizing you for something you didn't even know you were doing.
The book is best read from start to finish as it eases into many concepts that will affect your ranking in search engines by explaining how to get it right, or at least do a better job and not rely just on blind faith that your website might get hits.
If you need to get to grips with SEO as a web designer/developer or are looking to get your home web projects a little more off the ground search visibility wise, then this is a great book to start with.
Most Recent Customer Reviews
I was glad I bought this book. Very well explained and easy to follow.I am now more aware of what is going on in my website and the external neighbourhoods. Read morePublished on 31 Mar. 2013 by rk097
i have read this book, it covers lots of web2.0 knowledge, such as ajax, rss etc, if you a new programer, you can study seo, php, ajax,rss from it, it is really a great bookPublished on 14 Oct. 2010 by I.R.Smart
Excellent especially if you work in a larger institution that has programmers and web marketing people on board. Read morePublished on 6 Nov. 2007 by G. Thulbourn
A brilliant book.
Would not recommend it for beginners.
If you are a developer and have strong SEO basis then this is the book for you.
Really enjoyed it.