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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO (Programmer to Programmer) Paperback – 17 Apr 2007

5.0 out of 5 stars 10 customer reviews

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Product details

  • Paperback: 360 pages
  • Publisher: Wrox; 1 edition (17 April 2007)
  • Language: English
  • ISBN-10: 0470100923
  • ISBN-13: 978-0470100929
  • Product Dimensions: 18.8 x 2 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 1,253,937 in Books (See Top 100 in Books)
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Product description

From the Back Cover

Professional Search Engine Optimization with PHP

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site′s inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the PHP developer or tech–savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You′ll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you′ll apply this knowledge by creating a sample e–commerce catalog and an optimized WordPress blog.

What you will learn from this book

  • Understand the criteria that influence search engine rankings
  • Create keyword–rich URLs using PHP, Apache, and mod—rewrite

  • Use HTTP Headers to properly indicate the status of web documents

  • Create optimized content and cope with duplicate content effectively

  • Avoid being the victim of black hat SEO techniques

  • Understand and implement geo–targeting and cloaking

  • Use site maps effectively for users as well as search engines

  • Create a search engine friendly WordPress blog

  • Build a search engine friendly e–commerce catalog

Who this book is for

This book is for PHP developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.

Wrox Professional guides are planned and written by working programmers to meet the real–world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

About the Author

Jaimie Sirovich is a search engine marketing consultant. He works with his clients to build them powerful online presences. Officially Jaimie is a computer programmer, but he claims to enjoy marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on e–commerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEOEgghead.com.

Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. He s getting involved with various commercial and research projects, and when not planning to buy Google, he enjoys his bit of social life. If you want to say Hi, you can reach Cristian through his personal web site at http://www.cristiandarie.ro.

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Format: Paperback
This book is worth its price just for the 'Basic Primer in SEO' chapter. It covers the whole lot without going into unnecessary technical detail. This chapter builds a solid background and enables the reader to grasp the terms used by SEO professionals who tend to be more business orientated.

The rest of the chapters go into more detail and give examples of how to optimise your code for search engines. The PHP examples are nice and simple, so any PHP developer can follow them and the more experienced developers can easily apply the simple exercises to more complicated scenarios.

The regular expressions chapter wasn't something I was expecting to find, but is something that is definitely needed as background knowledge.

I was particularly impressed how the authors of this book don't claim to know the ins and outs of how Google works. They don't try to make you believe that they have all of the answers, like some SEO experts tend to do. This honesty give me confidence in the authors' credibility. The authors give informed advice based on their experiences and direct you to other sources of information. When they don't have a definite explanation (for example, how page rank is calculated) they tell you what is the most likely answer based on the opinions of various experts. This allows the reader to form their own conclusion.

I recommend this book to PHP programmers of all abilities who are interested in any level of search engine optimisation.
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Format: Paperback
These guys know what they are talking about (the picture on the cover underlines this :-). Chapters are self-contained for a technically oriented reader and loaded with concrete advice. There is also focus on the HTML side of the story, which was a pleasant surprise. We have used the recommendations in improving our SEO in our company. Recommended.
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Format: Paperback
I have strong web design and (PHP) development experience but limited understanding of what makes a website more visible and also what causes a website not to be visible and the reasons behind this.

This book is great as it takes an approach for PHP users. It also helps you think about better development to consider Google, Yahoo and others "Liking You" ie: not penalizing you for something you didn't even know you were doing.

The book is best read from start to finish as it eases into many concepts that will affect your ranking in search engines by explaining how to get it right, or at least do a better job and not rely just on blind faith that your website might get hits.

If you need to get to grips with SEO as a web designer/developer or are looking to get your home web projects a little more off the ground search visibility wise, then this is a great book to start with.
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Format: Paperback
I'm not overly techie but work as Project Manager in a Search department with programmers. This book clarifies a lot of the technical aspects in an accessible way. This is also the only book to my knowledge that covers this area of SEO (technical). The lads have done a good job with this.
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Format: Paperback
For developers who just start with search engines optimization, this book is excellent. Covers almost everything you want to know about simple and efficient rewrite url, dealing with duplicated content, sitemaps, etc...

Highly recommended.
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