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Product Marketing for Technology Companies Paperback – 5 Mar 2005

3.9 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 198 pages
  • Publisher: Routledge; 1 edition (5 Mar. 2005)
  • Language: English
  • ISBN-10: 9780750659949
  • ISBN-13: 978-0750659949
  • ASIN: 0750659947
  • Product Dimensions: 15.2 x 1.1 x 23 cm
  • Average Customer Review: 3.9 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: 416,766 in Books (See Top 100 in Books)
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Product description


The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: selecting target markets; creating a positioning statement; writing a financial paragraph; and motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs. It features the proven methodology for positioning and strategy development used by Brodeur Marketing. It contains ready-to-use examples and templates that can be easily applied by the product manager. It is written specifically for Product Marketing Managers in the Information, Communication, and Technology industry, thereby focusing on the specific needs of the market.

About the Author

Mark Butje has over 20 years of experience working in the IT and Telecommunications industry in various areas: from software and database design to training, product marketing and marketing management and from marketing strategy development to day-to-day implementation. Born in the Netherlands, Mark currently lives in Venice, California, and is an independent entrepreneur and marketing consultant. Previous to his move to the Los Angeles area, he was senior advisor and marketing director with Brodeur Marketing Europe, a highly successful consultancy firm specializing in strategic marketing for companies in the ICT sector. Before joining Brodeur Marketing in June 2001 as, Mark was Vice President of Marketing at RING!, a software company creating Voice processing software for Telecom companies and call centers. Mark introduced Telecom services for Castel (now called Essent Kabelcom), one of the largest cable companies in the Netherlands. From 1986 to 1995 Mark was product marketing manager for Wang (3 years) and Apple (6 years). Mark started his career in 1981 as software architect and trainer with his own company I.A.P.

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3.9 out of 5 stars

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3 June 2016
Format: PaperbackVerified Purchase
7 December 2014
Format: Paperback

Most helpful customer reviews on 3.8 out of 5 stars 7 reviews
Paul Marc Oliu
4.0 out of 5 starsMarketing as Part of the Product Management Process
16 February 2007 - Published on
Format: PaperbackVerified Purchase
11 people found this helpful.
Andrea Sharfin
5.0 out of 5 starsThe Textbook for Product Marketing -- from a PMM
15 December 2011 - Published on
Verified Purchase
One person found this helpful.
Niklas Johnsson
4.0 out of 5 starsDown-to-earth guide for product marketers and product managers
9 November 2008 - Published on
Format: PaperbackVerified Purchase
One person found this helpful.
Frank Copper
4.0 out of 5 starsFinally a great 'How to' book for Product Marketing!
24 April 2006 - Published on
Format: PaperbackVerified Purchase
2 people found this helpful.
Amazon Customer
5.0 out of 5 starsGreat Book
10 March 2012 - Published on
Format: Paperback

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