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The Product Manager's Desk Reference Hardcover – 1 Oct 2008

4.9 out of 5 stars 7 customer reviews

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Product details

  • Hardcover: 600 pages
  • Publisher: McGraw-Hill Professional (1 Oct. 2008)
  • Language: English
  • ISBN-10: 0071591346
  • ISBN-13: 978-0071591348
  • Product Dimensions: 19.8 x 5.3 x 24.1 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 253,893 in Books (See Top 100 in Books)

Product Description

About the Author

Steven Haines is the founder of Sequent Learning Networks and The Product Management Executive Board. Sequent Learning Networks is a global training and advisory services firm based in New York City. Its mission is to help its clients improve the structure and function of Product Management so they can produce great products. The Product Management Executive Board is a professional association of senior executives who share a common bond in their quest for product excellence. Steven’s books serve as foundational bodies of knowledge and Product Management best practices for product managers, product leaders, and executives across the corporate landscape.

Steven spent more than two decades in corporate leadership roles in industries as diverse as wholesale industrial products, intimate apparel, medical products, communications, and software & technology. Further, he spent twelve years as an adjunct professor at Rutgers University’s business school.


Customer Reviews

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Top Customer Reviews

Format: Hardcover Verified Purchase
First impressions: this is a top-to-tail covering of what's involved in product management. The desk reference is certainly correct: it's a (physically) big book with a hard cover - not something that easily fits into a laptop bag.

The early chapters provide more in the way of introductory text, which would probably benefit a starting Product Manager. Later chapters are much more reference-y. Every chapter ends with "increase your PMQ (Product Manager Quotient)" - things to put the topics covered by the chapter into practice.

While I haven't read it cover to cover, I shall certainly be dipping into various chapters for inspiration on various activities (e.g. market research, product launches).

I've been in product manager and similar roles for a number of years now. I really could have benefited with a book like this from the start - I certainly expect to draw some benefits from it from now on.
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Format: Hardcover Verified Purchase
X was going for a job interview in the USA. I bought this for him so that he could prepare for the kind of questions he would encounter and get a deeper, more practical knowledge of the role. I browsed the book and realised that of all the books I've ever come across that deal with product marketing this one was the most practical and useful of them all. Written by a man who has been there, done that, got the T-shirt, I can't recommend it too highly. It was significant that X saw that it featured in the offices of many of the people who were involved in assessing him. He didn't get the job, which went to a much more highly-qualified man, but has since been promoted to European Product Marketing Manager for a major US manufacturer. I like to think that buying him this book helped.
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Format: Hardcover
I am finding "The Product Manager's Desk Reference" a great additional tool in helping to prioritise and undertake the long list of tasks required for good product management. I doubt that I will do everything that is covered as a normal monthly discipline however when I do need to undertake other areas this book is there to help and guide.
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Format: Hardcover Verified Purchase
Yes, its pricey. But as a new or experienced product manager you will get value out of this book. The role of product management can be very very broad and dependent on your company, its structure and supporting roles you'll need to refer to it to remind yourself how to position a product and also how to educate new members of a product team.
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