Buy Used
£0.55
+ £2.80 UK delivery
Used: Good | Details
Sold by musicMagpie
Condition: Used: Good
Comment: Buy with confidence from a huge UK seller, all items despatched next day directly from the UK. All items are quality guaranteed.
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 6 images

Principles and Practice of Marketing Paperback – 1 Dec 2009

4.6 out of 5 stars 46 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Paperback
"Please retry"
£25.00 £0.55

There is a newer edition of this item:

click to open popover


Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your mobile phone number.



Product details

  • Paperback: 1096 pages
  • Publisher: McGraw-Hill Higher Education; 6 edition (1 Dec. 2009)
  • Language: English
  • ISBN-10: 0077123301
  • ISBN-13: 978-0077123307
  • Product Dimensions: 19.3 x 3.9 x 26.1 cm
  • Average Customer Review: 4.6 out of 5 stars 46 customer reviews
  • Amazon Bestsellers Rank: 44,465 in Books (See Top 100 in Books)
  • Would you like to tell us about a lower price?
    If you are a seller for this product, would you like to suggest updates through seller support?

  • See Complete Table of Contents

Product description

About the Author

David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.


Customer reviews

4.6 out of 5 stars
Share your thoughts with other customers
See all 46 customer reviews

Top customer reviews

on 1 November 2014
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 26 October 2014
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 14 October 2010
Format: Paperback
0Comment| 10 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 4 January 2011
Format: Paperback
0Comment| 2 people found this helpful. Was this review helpful to you?YesNoReport abuse
on 20 October 2012
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 21 November 2012
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 8 July 2013
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on 7 November 2014
Format: Paperback|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Would you like to see more reviews about this item?

Pages with related products. See and discover other items: marketing management, principles of marketing, content marketing

Where's My Stuff?

Delivery and Returns

Need Help?