Principles and Practice of Marketing Paperback – 1 Dec 2009
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About the Author
David Jobber is a Professor of Marketing. He is an internationally-recognised marketing academic. His research interests include the use of mail surveys in marketing research, selling and sales management. He has written two books and edited a third.
Top customer reviews
One of the best books on Marketing of all time I think, well recommended. And for a light hearted slant on persistent marketing, have a look at Simon Ashley Richmond's Write Again Vol 1 it certainly gave me some ideas in lateral thinking.
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